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How Events in History affected Fashion

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Kaitlyn Cleveland

on 22 May 2013

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Transcript of How Events in History affected Fashion

how HISTORY affected FASHION BY: KAITLYN CLEVELAND The Great Depression happened at the very end of the 20s and at the beginning of the 30s. Therefore, the unemployment was very high, the banking system was crashing, people were focusing more on their commitment to familiar ideas and goals, and only one member of a family could hold a civil service job. During this time, what brought people together was radio and movies from Hollywood. Also, literature and journalism was popular because it gave the audience a chance to escape from everyday life and gave them a taste of romanticism. Magazines focused more on fashion, stunts, scenery, and the arts. The magazine Life was known for stunning photographs of sporting and theater events, natural landscapes, and impressive public projects. An example is "Life goes to a party", which wasn't the usual newspaper column, it was turned into glossy photographic glimpses of the rich and famous. Then, at the end of the thirties, the world was preparing themselves for the start of World War II. Because of the Great Depression, there was a major need to save money. So, women couldn't afford to buy new clothes, they had to make their own clothes off of clothes they already owned. Women use to change their outfits often during the day, but they didn't anymore.
dressed conservative and sophisticated
the clothes had more of a hour glass shape than the tubular shapes from the dresses in the twenties.
shoulder pads and butterfly sleeves were first brought into fashion
Rayon, nylon, and many other man-made fibers became popular. The first commercial scale production of a manufactured fiber was achieved by French chemist Count Hilaire de Chardonnet.
Some people wore what they could afford or what they could make because of the struggle to put food on the table, didn't really care to be fashionable.
The designs of the fashion were more feminine, gentile, sleek, and stylish. The woman designer that was big in the thirties was Madeleine Vionnet and was known as "the queen of the bias cutting".
The fashion was also influenced by Hollywood. 1930 fashion... 9 4 0 1 •The fashion houses fully stopped because of the war in Europe. When the war ended in 1945, rationing was still happening.
•Women were wearing what was already in their wardrobes or what was practical.
•The men and women that were involved with the war wore their uniforms.
•1943: "Rosie the Riveter" by Norman Rockwell made women want to join the workforce. Because women were joining and replacing the men in the workforce, pants were becoming more practical and even acceptable for women.

•The fashions from Europe were not available to people during the war. This caused women to rely on American designers.
•The slogan that was popular was "MAKE DO AND MEND". They used any resources they could to make their clothes.
•Nylon stockings were popular at the beginning of the decade. Then during the war, nylon and other fabrics were rationed for the war effort and nylon stockings then kind of vanished.
•Women were wearing shorter skirts and wide-shouldered silhouettes. The 1940s was a year of war. WWII started in 1939 and caused a short supply of raw materials and products. By 1943 almost every woman was employed and even married women were working because their husbands and other men were fighting in the war. 1 9 5 0 The war came to an end and rationing was ending also. People had a fear that communism was spreading, so people were dressing more conservative to not seem different from everybody else. Also, a new consumer age was born and teenagers really set the trend of society, not the fashion houses. What also really shaped the style of the fifties was cinema, television, and rock 'n' roll. •A new synthetic, that was previously only found in the high end fashion, was popular.
• The fashion was tailored and feminine. Women wore accessories, gloves, and Pearls.
•The young generation was influenced by Hollywood, tv, and music. Some people that were idols and changed the youth culture was: Elvis, Jerry lee Lewis, Billy Hayley, Marlon Brando, and James Dean. Boys either went with the rockers or the Teddy Boys. The rockers: leather jacket and denim trousers, which were inspired by Marlon Brando's "The Wild One". The Teddy Boys: long knee length colored jackets, drain pipe trousers, and brothel creepers. ELVIS PRESLEY JERRY LEE LEWIS BILLY HAYLEY MARLON BRANDO JAMES DEAN •Women were wearing pencil skirts, swing skirts, and poodle skirts. The shirts they were wearing were Peter Pan collars, shirt dresses, bolero jackets, bobby socks, high-cuffed jeans, petticoats, short haircuts, and bouffant hairstyles.
•Girls wore circular skirts with an underskirt that was bouffant paper nylon, and a scoop neck blouse with a scarf knotted around the neck. 1960 The cold war was going on in the west and the east. Tensions were beginning to really grow with the Cuban Missile Crisis in 1961 and the number of troops tripled in Vietnam at the beginning of the sixties. As a result of the number of troops tripling, hippies were created. The hippies petitioned for peace and love and the end of war. The other aspects of the sixties that influenced the fashion was music, film, and television, which influenced the young culture. The new music that was popular was the Beatles, Rolling Stones, and Jimmi Hendrix. The films included Easy Rider, The Graduate, and Psycho. Leather boots, mini skirts, and false eyelashes became popular. Also the "bouffant look" continued from the fifties and the
"beehive hairstyle" along
with very teased tall hair
was popular. • 1964: introduction of the "space age". The materials that were being experimented with were metal, plastic, and leather. Metallic and neon colors were found everywhere.
• 1965: "Op Art" (a popular trend)--used a lot of geometric shapes and contrasting colors to create optical illusions.
• 1966: Mary Quant designed the Mini Skirt, which took Britain by storm.
• 1966: psychedelic clothing--bold and vivid acid colors were used.
• 1967: started fashion following other cultures--oriental look and styles from Africa and the Middle East. Because of the Vietnam war, people became interested in politics because of being sent to war or loosing love ones because of the war. Soon after, people really started to disagree with the war and this is when Hippies bloomed-the fight for peace. Hippies wore long skirts and dresses, long hair, body and face paint. The hippies weren't doing this to make a fashion statement, they were trying to get their point across to everybody. However, "1960s fashion history was as influential as the rest if not more." (http://www.retrosewing.net/1960s-fashion.html) • The sixties were known as the swinging sixties. The freedom that started in the fifties continued in the sixties and the fashion portrayed that.

• The beginning of the sixties was more dull and related to more of the older people. Then boutiques started to bloom and they sold bright colorful clothing cheap for the young consumers. Since the sixties was the start of drugs, it affected the culture and the style of clothes. What started with the drugs was the "beatnik style", which consisted of black slacks, dark glasses, float shoes, and black berets. Works Cited

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