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6-1 Daniela Binns

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Palmer Middlesch

on 18 March 2016

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Transcript of 6-1 Daniela Binns

What are they?
A advertising, promotions, and marketing manager..
Plan promotional programs like contests
Generate interest in a company or product through multiple recourses
Work with people like: art directors, sales agents, and financial staff members
Plan advertising programs like radio talk shows and billboards
Make deals with advertising and sponsors
Plan website designs
Develop financial strategies to improve the company
Conduct market research studies
Direct hiring for advertising positions
Meet with clients
About 31% work for advertising agencies
21% work for Professional, scientific, and technical services
17% work for Management of companies and enterprises
12% work for Manufacturing
10% work for Finance and insurance
9% work for Whole sale trade

Work Environment
Advertising, Promotions and Marketing manager
How to become one
Requires Bachelors degree
(Preferable in advertising and journalism)
Most must have experience in sales or advertisement
Analytical skills. -Must be able to analyze what the people want to see in advertisement

Communication skills.-Must be able to communicate with a variety of coworkers and clients, as
well as the public
Creativity. -Must have skills to come up with new and fresh ideas to attract people to a product/company
Decision-making skills.-Must be able to compromise and decide on what is asked of them

Interpersonal skills. -Must be able to deal with a variety of unique people

Organizational skills. -Must manage work, time, and the money involved with their work well

Important Qualities
Median: $123,450
Advertising and Promotions manager
Median: $96,720
Lowest 10%: 45,060
Highest 10%:$187,200
Marketing Manager
Lowest 10%: $65,980,
Highest 10%: $187,200

job outlook
Estimated to grow 9% over the next 10 years
Growing Faster then most jobs

Work Cited
Information from
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Advertising, Promotions, and Marketing Managers,
on the Internet at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited March 18, 2016).
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