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Nordstrom Innovation Lab

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Ben Grossman-Kahn

on 14 May 2014

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Transcript of Nordstrom Innovation Lab

Nordstrom Bootcamp Intro
For Nordstrom,
We don’t dictate.
We suggest, collaborate, teach, inspire and engage.
We’re the matchmaker, guiding our customer to discover ‘the one.’
We don’t just sell clothes on a hanger.
We’re in the business of making people feel great

We are your ultimate stylist
We're here for our customer 24/7, offering the right product and a warm, helpful experience. In a changing world, we'll never forget our heritage of the shoe salesperson, on one knee, assisting one customer at a time.
Retail and Millenials (Generation Y)
Nordstrom is particularly interested in 25-34 year olds.
HMW engage Millenials in a way that doesn’t turn off our older customer base?
Nordstrom POV- serve our customers when they want it, where they want it, how they want it. We think multi-channel is key.
“Redesign the retail shopping experience for the Millennial generation”
Core Values of People Lab
Design to Delight
Human Centered
Data informed
Full transcript