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4SA220 - week 1 - about course
Transcript of 4SA220 - week 1 - about course
"Hands-on" experience with New Media.
Practical examples of:
Own website (idea, domain, CMS) - 60 pts.
Class attendance and work - 15 points
Essay - 25 points
Individual presentation (optional) - 15 points
Closing, grading - 13th week
PAVLICEK, A. - nová média a sociální síte (Czech)
Course presentations (English)
own WEBSITE creation (web generators or CMS...)
Blog, Twitter, RSS, Podcast
Social Networks integration (Facebook)
Google tools - e.g. Analytics, AdSense, AdWords
PhDr. Ing. Antonín Pavlicek, Ph.D.
Consultations: office 448NB
see ISIS for date and time
firstname.lastname@example.org - please email me in urgent cases only
1 day 10 %
1 week 30 %
2 weeks 70 %
Student Presentations - 15 pts
Pick any interesting/practical not widely known web service (Prezi.com, duolingo.com, wunderlist, freecamp, uber, patreon, bitcoin, wolfram alpha, ...)
Use it for some time yourslef
Convince other students
Present review (10 min.)
Web about your life
IDEAS for a website
NOT good ideas
Web for ERASMUS students...
Web without clear idea / motivation
Web where content would be provided by others
Web for company which is not interested
Unofficial websites or
ESSAY - 25 points
PARTICIPATION IS OPTIONAL
NONtrivial text including some NEW information
Not necessarily own data research, but can be (comparison of ....) .
Follow academic standards - references, sources, text structure (Abstract, keywords, IMRAD, conclusions...)
aprox. 5-7 pages / person - groupwork recommended
Topic must be approved in 2nd or 3rd lecture
Submission by week 9 (consultation of progress in week 4-6)
Deadline 2nd week
Why the service is so interesting or important
How it is financed / owned?
Who owns the data? Is it legal? Any known troubles?
Then log-in and show us, how it does work...
Week 1 - course outline, how to create website - tutorial
Week 2 - ideas for website discussed and the best one chosen, teams created
Week 3 - domain obtained, competitors analyzed, content proposed. Blogs, podcasts, RSS explained DEADLINE for Essay topic
Week 4 - CMS installed, basic content created
Week 5 - CMS - plugins and themes
Week 6 - web finalization
Week 7 - website presentation + Google analytics
Week 8 - Advertisment options explained, SEO
Week 9 - Facebook and other SNS explained, DEADLINE for Essay submission
Week 10 - no class
Week 11 - Google AdWords + AdSense explained
Week 12- Campaign created
Week 13 - Grading