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Marketing 2.0 for Professional Nonprofit Leadership
Transcript of Marketing 2.0 for Professional Nonprofit Leadership
Marketing 2.0 for nonprofits
Sep 30 and Oct 2, 2013
University of Idaho, Coeur d’Alene
The Five Ps o' Marketing
the number of people with whom one can maintain stable social relationships
proposed by Professor Robin Dunbar, who found a correlation between primate brain size and average social group size and proposed that humans can only comfortably maintain 100-230 stable relationships
Who are your organization's 150?
* consider the power
of story on:
No tool or tactic can help
if you don't know how
you want to change
How might I be useful to you?
People don't really want fridges
—they want cold beer.
New Ps for Nonprofits
What makes your institution remarkable?
Are you telling compelling, true stories?
First things first
values > vision > mission
Vine: six second looping video (use a tripod)
copy and paste as needed and take advantage of an infinite canvas!
will care about
Your expectations of this class?
The marcom needs of your organization?
Your top marketing questions?
worth thinking about
worth contributing to (time, money, cred)
worth talking about
Stories make your FACTS entertaining
Stories connect us across divides
Stories are memorable
1. Know your purpose
2. Know your audience(s)
3. Engage your audience(s) in your developing story
The market orientation
Story arc checklist
Beginning > middle > end > repeat
Involve your audience in "writing" the next chapter; help them spread the shared story.
sight and sound are just the beginning
tips + tricks
Can your organization promise
a great story?
Apple took a big risk
by doing just that:
22 rules of storytelling
Who are your audiences?
Google's version of Facebook.
With Google perks.
micro-blogging: 140 characters per post
short links to pictures and other media
best practices: tinyurl.com/fbtoptips
pictures and video
potent questions and polls
Maybe you're not the best messenger for your organization.
People helped by your organization
Front line staff
Third-party rating agencies
Kids involved in your cause
filters + effects
Facebook + Google+?
google.com/calendar or calendar.yahoo.com
trello.com or teambox.com
this whole prezi:
bonus social media tips for nonprofits:
keep it real. real fun.