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Forever 21 - Estrategia Comercial

Universidad de Montevideo

Maximiliano Pombo

on 10 October 2012

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Transcript of Forever 21 - Estrategia Comercial

Women Men Girls Publico objetivo La estrategia de Marketing Promoción Publicidad Participaciones Sponsoreo Cash Flow a 5 años en miles de USD* Marketshare Posición Competitiva Marketshare Posición Competitiva Precio relativo a los competidores Precio relativo a los competidores Atractividad del Mercado Atractividad del Mercado 1 1,5 0,5 Posicionamiento con respecto a los principales competidores Principales competidores Caracteristicas particulares 7 's de McK Valor de la marca Buenos canales de distribución ?
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