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Miram Libman

on 16 December 2014

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Transcript of Instagram

How It Works
CUPS - Unlimited Coffee
Thanks for listening!
And don't forgot to follow:

Grocery Store

Home Page

Instant photos or videos

Scroll down for more photos
from people you follow

Like or leave a comment

Explore Page

Photos posted by people in the country you live in, people your friends follow, or a variety of pictures from different trends.

Tap on the photo to enlarge it

In the search bar, you are able to search any account name or company.

You can also search any Hashtag (#)

Camera Page

Camera Roll

Take a picture

Take a video

Edit the photo using Instagram's filters.
Filters change the photo's brightness and/or colour.
Notification Page

Most recent activity of the
people you follow

News tab: the activity of the
friends you follow only pertains to you

Following tab: the activity of the friends you follow pertaining to other friends they follow.

Your Profile Page

Name, picture, how many photos you've posted, how many followers you have, and how many you follow

Displays your pictures as icons

Displays your pictures larger where you can scroll

Where your latest pictures have taken place

Displays pictures you were tagged in by using @UserName

Adjust privacy settings

Private = one must request to follow you before they are allowed to have access to the photos.

Public = one may follow you without having to request your approval. They may also see your entire profile.
Created by: Kevin Systrom and Mike Krieger in
October 2010
"Instant Camera" & "Telegram"
Bought by Facebook in April 2012 for $1 million
In 2013, Instagram grew by 23% whereas Facebook (Parent) only grew by 3%
What is Instagram?
an online mobile photo-sharing, video-sharing, and social networking service
Confines photos to square shape and can apply filters
Unlike Facebook or Twitter, Instagram doesn’t have business-specific profiles or paid advertising options.
68% are female
32% are male
90% of users are under age 35
10 most followed Instagram accounts:

1. Justin Bieber - 20,070,475
2. Kim Kardashian - 17,975,949
3. Beyoncé Knowles - 16,143,833
4. Ariana Grande - 14,758,309
5. Selena Gomez - 13,420,363
6. Kendall Jenner - 12,849,931
7. Khloe Kardashian - 12,256,250
8. Miley Cyrus - 12,048,564
9. Kylie Jenner - 11,503,679
10. Neymar - 10,881,531
Good for businesses because it allows for visual storytelling
Posts pictures of braids

Two 15 year old girls made braids and photographed them for fun. It became a business later.

Now they post advertisements of other companies.

Instabraid attracts mainly feminine based companies for advertisements.

Intabraid didn’t use Instagram to promote their business, rather they used Intagram to create their business.

Advertisement posted on Instabraid:

Intabraid charges $350 for each advertisement they post.
Collaborated with a company called ‘Emi Jay’ that makes ponytails

Created their own line of ‘Emi Jay’ ponytails and makes a royalty on each one sold
The 2 girls who manage the Instabraid account were invited to Good Morning America to discuss their success, demonstrate how to make a few of the braids, and reveal their product.
Allows customers to buy different coffee and tea subscriptions, which they can use with the joint coffee shops throughout NYC

Subscriptions are priced at a discount, attracting coffee drinkers

CUPSAPP receives a percentage of the retail price of every cup of coffee sold through the app, while the shop receives the other percentage
At the time of the coffee purchase at the shop, no monetary value is collected from the customer.

The customer will purchase a coffee subscription (one time payment), through their phone.

CUPS then receives the full amount paid by the customer and will then pay the coffee shop a percentage of each cup sold at their shop.
Example of CUPSAPP post

One of the shops that are involved with CUPS
Another example of a post that CUPSAPP posted.

This is a promotion they had and wanted to introduce it to their users.
How can D'agostino's benefit from Instagram?

This is what we came up with.
Pictures of:

1. Deals/ promotions
2. New inventory
3. New locations
4. Surveys
5. Prices compared to other supermarkets

Social Media's Effect on Businesses

Business Communications

Samantha Jacoby, Miriam Libman,
and Miri Reichman

10 Creative Ways to Use Instagram for Businesses
#1: Show Your Products
#2: Show How It’s Made
#3: Go Behind the Scenes
#4: Show What Your Products Can Do
#5: Give a Sneak Peak
10 Creative Ways to Use Instagram for Businesses
#6: Show Your Office
#7: Take Us With You
#8: Introduce Your Employees
#9: Share Celebrity Sightings
#10: Share the Cuteness
Full transcript