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Transcript of Instagram
How It Works
CUPS - Unlimited Coffee
Thanks for listening!
And don't forgot to follow:
Instant photos or videos
Scroll down for more photos
from people you follow
Like or leave a comment
Photos posted by people in the country you live in, people your friends follow, or a variety of pictures from different trends.
Tap on the photo to enlarge it
In the search bar, you are able to search any account name or company.
You can also search any Hashtag (#)
Take a picture
Take a video
Edit the photo using Instagram's filters.
Filters change the photo's brightness and/or colour.
Most recent activity of the
people you follow
News tab: the activity of the
friends you follow only pertains to you
Following tab: the activity of the friends you follow pertaining to other friends they follow.
Your Profile Page
Name, picture, how many photos you've posted, how many followers you have, and how many you follow
Displays your pictures as icons
Displays your pictures larger where you can scroll
Where your latest pictures have taken place
Displays pictures you were tagged in by using @UserName
Adjust privacy settings
Private = one must request to follow you before they are allowed to have access to the photos.
Public = one may follow you without having to request your approval. They may also see your entire profile.
Created by: Kevin Systrom and Mike Krieger in
"Instant Camera" & "Telegram"
Bought by Facebook in April 2012 for $1 million
In 2013, Instagram grew by 23% whereas Facebook (Parent) only grew by 3%
What is Instagram?
an online mobile photo-sharing, video-sharing, and social networking service
Confines photos to square shape and can apply filters
Unlike Facebook or Twitter, Instagram doesn’t have business-specific profiles or paid advertising options.
68% are female
32% are male
90% of users are under age 35
10 most followed Instagram accounts:
1. Justin Bieber - 20,070,475
2. Kim Kardashian - 17,975,949
3. Beyoncé Knowles - 16,143,833
4. Ariana Grande - 14,758,309
5. Selena Gomez - 13,420,363
6. Kendall Jenner - 12,849,931
7. Khloe Kardashian - 12,256,250
8. Miley Cyrus - 12,048,564
9. Kylie Jenner - 11,503,679
10. Neymar - 10,881,531
Good for businesses because it allows for visual storytelling
Posts pictures of braids
Two 15 year old girls made braids and photographed them for fun. It became a business later.
Now they post advertisements of other companies.
Instabraid attracts mainly feminine based companies for advertisements.
Intabraid didn’t use Instagram to promote their business, rather they used Intagram to create their business.
Advertisement posted on Instabraid:
Intabraid charges $350 for each advertisement they post.
Collaborated with a company called ‘Emi Jay’ that makes ponytails
Created their own line of ‘Emi Jay’ ponytails and makes a royalty on each one sold
The 2 girls who manage the Instabraid account were invited to Good Morning America to discuss their success, demonstrate how to make a few of the braids, and reveal their product.
Allows customers to buy different coffee and tea subscriptions, which they can use with the joint coffee shops throughout NYC
Subscriptions are priced at a discount, attracting coffee drinkers
CUPSAPP receives a percentage of the retail price of every cup of coffee sold through the app, while the shop receives the other percentage
At the time of the coffee purchase at the shop, no monetary value is collected from the customer.
The customer will purchase a coffee subscription (one time payment), through their phone.
CUPS then receives the full amount paid by the customer and will then pay the coffee shop a percentage of each cup sold at their shop.
Example of CUPSAPP post
One of the shops that are involved with CUPS
Another example of a post that CUPSAPP posted.
This is a promotion they had and wanted to introduce it to their users.
NOW IT'S YOUR TURN!
How can D'agostino's benefit from Instagram?
WE LIKED HEARING
WHAT YOU HAD TO SAY!
This is what we came up with.
1. Deals/ promotions
2. New inventory
3. New locations
5. Prices compared to other supermarkets
Social Media's Effect on Businesses
Samantha Jacoby, Miriam Libman,
and Miri Reichman
10 Creative Ways to Use Instagram for Businesses
#1: Show Your Products
#2: Show How It’s Made
#3: Go Behind the Scenes
#4: Show What Your Products Can Do
#5: Give a Sneak Peak
10 Creative Ways to Use Instagram for Businesses
#6: Show Your Office
#7: Take Us With You
#8: Introduce Your Employees
#9: Share Celebrity Sightings
#10: Share the Cuteness