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Monroe's Motivated Sequence (Videos)

Monroe's sequence follows the 5 psychological steps to persuading the other.
by

Stephen Decker

on 19 September 2016

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Transcript of Monroe's Motivated Sequence (Videos)

Great for persuasive speeches!
Step 1:
Step 2:
Step 3:
Step 5:
Step 4:
A good introduction makes us aware of the problem, the pain, or the need.
A speech of policy calls us
to take immediate action.
Emotional appeals made through vivid examples move us.
Answer the
audience's question,
"What's in it for me?"
Give vivid examples of how following your plan will benefit the audience and how their life will be much better.
Make them aware of the potential consequences of not following your plan
and how they may experience loss or pain.
Your first point is a
statement of a need
for action.
A need is something that fills a significant life impacting void. We need food, shelter, water, money, other people.
A want is something we would like to have but does not impact our lives in a significant way. (Ipad)
Goal: Get the audience to listen!
Audience response: "I want to hear what you have to say."
Desired response: "Wow this really is a serious problem what can we do to solve this?!"
Your goal in the 2nd main point is to reveal your plan to solve the problem.
Goal: Get the audience to see the benefits of the solution.
Audience response, "I see your solution works!"
Goal: Get the audience to take action.
Audience response,
"I will do it!"
Present one or more examples illustrating the need.
Anticipate objections and
pre-empt them.
Don't repeat points from one step in another step
Do all the steps
Take time to
build the need.
Make clear statements at the beginning of the steps.
Make sure you prove the practicality of your speech using analogical reasoning.
Make sure your action step really does fill the need or want.
Your first point in the body of the speech must create the awareness of a serious problem using examples, expert testimony, and statistics.
Audience response,
"That is a great idea!"
Start early!

Present steps
that reveal your plan.
Use
emotional appeals.
This is a prezi
Monroe's Motivated Sequence
Mayer's cognitive theory of multimedia learning
Personal
Rewards!
Step 1:
Gain Attention
Without a well established problem
Step 2:
State the Problem
Clearly
Step 3:
State your Solution
Step 4:
Visualize Rewards
and Consequences
Step 5: Call for
Specific Action
The Zebra
1
2
3
4
5
speak with conviction
You'd just as well
join the coyotes
howling at the moon!
The Zebra Makes
Your Prezi snap, crackle,
and pop!
Type content here!
Insert images, power point slides,
youtube, drawings, customize themes.
The use of Prezi may result in many hours lost in
the magic of the canvas as well as other awesome side effects including but not limited to: more fun,
more snap, crackle and pop,
more wow,
more zip,
more zoom!
These side effects may lead to additional side effects of: brilliant appeal,
amplified
attention
to your presentation,
intense
interest
in the most dull of subjects, and increased student
participation
and
engagement
.
Overdosing on this innovative combination may result in spontaneous presenting. Recommended for the innovatively minded.
Warning!!
Size for emphasis.
Choose title font from the theme bubble.
Large Text for main points
small text for details
Gain Attention
State the Problem Clearly
State your Solution
Warning! Danger!
Visualize Rewards
Call for Specific Action
The edit bubble
content
Introduction

What method will you use to gain our attention?

How will the solution to your topic benefit this audience?
II. My solutions to the problem.

What solutions can I suggest to make a change in the current situation with my topic?
(Can you find statistics, examples, and expert testimony to support your solution?)

What objections to my solution will come into the minds of my audience?

Where has your solution or solutions been tried before? Have they been successful?
(What are their, "But what abouts...?)
III. Visualization Point

What are the benefits to following my solutions?
(Will they be more successful, healthier, wealthier, happier, etc. Be specific.)
(Find statistics, examples, and expert testimony to support benefits?)

What are the consequences to ignoring my solutions?
(what is the pain they can expect to experience if they ignore my solution.
(Find statistics, examples, and expert testimony to support your stated consequences?)
Conclusion.

What specific action to I want my audience to take?
(This is an immediate action we can take. Be Specific. Go to KUC 2 - 5 pm and donate blood.)

How will you close this so you leave a memorable impression in our minds?
I. The Problem that needs to change point.

What is the specific problem that I want to address in this speech? Define the problem.
(Bottled water is not as safe as advertised.)

What needs to change?

Find statistics that will help us understand the scope of the problem

Find credible experts who will verify that this problem is serious and really exists.

Find stories of real people who have been hurt by this problem.
Five Step Psychological
Process of Persuasion.
How does Maslow's hierarchy
of needs affect how you might
develop a persuasive speech?
There is no one in the world that has lived
or ever will live that is as unique as you.
Full transcript