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Monroe's Motivated Sequence (Videos)
Transcript of Monroe's Motivated Sequence (Videos)
A good introduction makes us aware of the problem, the pain, or the need.
A speech of policy calls us
to take immediate action.
Emotional appeals made through vivid examples move us.
"What's in it for me?"
Give vivid examples of how following your plan will benefit the audience and how their life will be much better.
Make them aware of the potential consequences of not following your plan
and how they may experience loss or pain.
Your first point is a
statement of a need
A need is something that fills a significant life impacting void. We need food, shelter, water, money, other people.
A want is something we would like to have but does not impact our lives in a significant way. (Ipad)
Goal: Get the audience to listen!
Audience response: "I want to hear what you have to say."
Desired response: "Wow this really is a serious problem what can we do to solve this?!"
Your goal in the 2nd main point is to reveal your plan to solve the problem.
Goal: Get the audience to see the benefits of the solution.
Audience response, "I see your solution works!"
Goal: Get the audience to take action.
"I will do it!"
Present one or more examples illustrating the need.
Anticipate objections and
Don't repeat points from one step in another step
Do all the steps
Take time to
build the need.
Make clear statements at the beginning of the steps.
Make sure you prove the practicality of your speech using analogical reasoning.
Make sure your action step really does fill the need or want.
Your first point in the body of the speech must create the awareness of a serious problem using examples, expert testimony, and statistics.
"That is a great idea!"
that reveal your plan.
This is a prezi
Monroe's Motivated Sequence
Mayer's cognitive theory of multimedia learning
Without a well established problem
State the Problem
State your Solution
Step 5: Call for
Speak with conviction!!!
You'd just as well
join the coyotes
howling at the moon!
The Zebra Makes
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Size for emphasis.
Choose title font from the theme bubble.
Large Text for main points
small text for details
State the Problem Clearly
State your Solution
Call for Specific Action
The edit bubble
II. My solutions to the problem.
What solutions can I suggest to make a change in the current situation with my topic?
(Can you find statistics, examples, and expert testimony to support your solution?)
A. Reveal your solution/solutions
1. Step 1
2. Step 2
3. Step 3
C. State where you solution has worked before.
Where has your solution or solutions been tried before? Have they been successful?
III. Visualization Point
A. What are the benefits of following my solutions?
(Will they be more successful, healthier, wealthier, happier, etc. Be specific.)
(Find statistics, examples, and expert testimony to support benefits?)
B. What are the consequences of ignoring my solutions?
(What is the pain they can expect to experience if they ignore my solution?)
(Find statistics, examples, and expert testimony to support your stated consequences?)
I. Signal/ Summary:
Let us know you are concluding and review the main points.
II. Call to Action:
What specific action do I want my audience to take?
(This is an immediate action we can take. Be specific.)
Go to KUC 2 - 5 pm and donate blood.
III. Memorable Close:
How will you close your speech so you leave a memorable impression in our minds?
I. Attention: Snag attention, orient us to the topic, motivate us to listen.
What method will you use to gain our attention?
II. Reveal Topic:
III. Relate to Audience: What's in it for me.
How will the solution to your topic benefit this audience?
IV. Credibility: Why are you credible to speak on this topic?
V. Preview of Main Points:
I. The Problem that needs to change point.
What is the specific problem that I want to address in this speech? Define the problem.
(Bottled water is not as safe as advertised.)
Tell us what needs to change?
A. Companies are practicing deceptive advertising.
Find statistics that will help us understand the scope of the problem.
Find credible experts who will verify that this problem is serious and really exists.
B. People are being harmed by drinking bottled water.
Find stories of real people who have been hurt by this problem.
Five Step Psychological
Process of Persuasion.
How does Maslow's hierarchy
of needs affect how you might
develop a persuasive speech?
There is no one in the world that has lived
or ever will live that is as unique as you.
[Transition: Now that we've proven that
bottled water is not as safe as advertised
I will make some recommendations to
solve this serious problem.
B. State and then answer an objection.
What objections to my solution will come
into the minds of my audience?
(What are their, "But what abouts...?)
[Transition: Now that we've established the problem of bottled water and offered some solutions let's consider the benefits of following my plan and the consequences of ignoring it.]
Title:Bad News in the Bottle
Specific Purpose: The purpose
of my speech is to persuade my
audience that . . .
Central Idea: I will address the problem of
deceptive advertising in the bottled water industry and offer some practical solutions to solve this serious issue then reveal the benefits of following my solution.
Prepare Visual Aids