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Monroe's Motivated Sequence (Videos)

Monroe's sequence follows the 5 psychological steps to persuading the other.

Stephen Decker

on 31 October 2016

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Transcript of Monroe's Motivated Sequence (Videos)

Great for persuasive speeches!
Step 1:
Snare Attention
Step 2:
State the problem/need
Step 3: Solve the problem
Step 5:
Call for Specific Action
Step 4:
Visualize future
A good attention step makes us aware of the problem, the pain, or the need.

Special Olympics
A speech of policy calls us
to take immediate action.
Emotional appeals made through vivid examples move us.
Answer the
audience's question,
"What's in it for me?"
Give vivid examples of how following your plan
will benefit the audience and
how their life will be much better.
Make them aware of the potential consequences of not following your plan
and how they may experience loss or pain.
A need is something that fills a significant life impacting void.
We need food, shelter, water, money, other people.
A want is something we would like to have but does not impact our lives in a significant way. (Ipad)
Goal: Get the audience to listen!
Audience response: "I want to hear what you have to say."
Desired response: "Wow this really is a serious problem what can we do to solve this?!"
Your goal in the 2nd main point is to reveal your plan to solve the problem.
Goal: Get the audience to see the benefits of the solution.
Audience response, "I see your solution works!"
Goal: Get the
to take action.
Audience response,
"I will do it!"
Present one or more examples illustrating the need.
Anticipate objections and
pre-empt them.
Don't repeat points from one step in another step
Do all the steps
Take time to
build the need.
Make clear statements at the beginning of the steps.
Make sure you prove the practicality of your speech using analogical reasoning.
Where has your plan
worked in the past.

Make sure your action step really does fill the need or want.
Your first point in the body of the speech must create the awareness of a serious problem using
examples, expert testimony, and statistics.
Audience response,
"That is a great idea!"
Start early!
Slice and dice the assignment

Present steps
that reveal how your plan
will work to solve the
emotional appeals.
This is a prezi
Monroe's Motivated Sequence
Mayer's cognitive theory of multimedia learning
Step 1:
Gain Attention
Without a well established problem
Step 2:
State the Problem
Step 3:
State your Solution
Step 4:
Visualize Rewards
and Consequences
Step 5: Call for
Specific Action
The Zebra
Speak with conviction!!!
You'd just as well
join the coyotes
howling at the moon!
The Zebra Makes
Your Prezi snap, crackle,
and pop!
Type content here!
Insert images, power point slides,
youtube, drawings, customize themes.
The use of Prezi may result in many hours lost in
the magic of the canvas as well as other awesome side effects including but not limited to: more fun,
more snap, crackle and pop,
more wow,
more zip,
more zoom!
These side effects may lead to additional side effects of: brilliant appeal,
to your presentation,
in the most dull of subjects, and increased student
Overdosing on this innovative combination may result in spontaneous presenting. Recommended for the innovatively minded.
Size for emphasis.
Choose title font from the theme bubble.
Large Text for main points
small text for details
First Point: State a serious problem/need.
There is a serious shortage of volunteers for the special olympics.
Warning! Danger!
Visualize Rewards
Call for Specific Action
The edit bubble
II. My solutions to the problem.

What solutions can I suggest to make a change in the current situation with my topic?

(Can you find statistics, examples, and expert testimony to support your solution?)

A. Reveal your solution/solutions
1. Step 1
2. Step 2
3. Step 3

C. State where you solution has worked before.

Where has your solution or solutions been tried before? Have they been successful?

III. Visualization Point

A. What are the benefits of following my solutions?
(Will they be more successful, healthier, wealthier, happier, etc. Be specific.)
(Find statistics, examples, and expert testimony to support benefits.)

B. What are the consequences of ignoring my solutions?
(What is the pain they can expect to experience if they ignore my solution?)
(Find statistics, examples, and expert testimony to support your stated consequences.)

I. Signal/ Summary:

Let us know you are concluding and review the main points.

II. Call to Action:

What specific action do I want my audience to take?
(This is an immediate action we can take. Be specific.)
Go to whitehouse.gov and sign the petition demanding truth in advertising.

III. Memorable Close:

How will you close your speech so you leave a memorable impression in our minds? (A dramatic statement, refer back to the introduction, a strong quotation)

I. Attention: Snag attention, orient us to the topic, motivate us to listen.

What method will you use to gain our attention? (state importance, startle the audience, arouse curiosity, question the audience, quotation, or tell a true or hypothetical story)

II. Reveal Topic:

III. Relate to Audience: What's in it for me? How will the solution to your topic benefit this audience?

IV. Credibility: Why are you credible to speak on this topic?

V. Preview of Main Points:

I. The Problem/need that requires change

What is the specific problem that I want to address in this speech? Define the problem. Prove the problem exists with your research.
(Bottled water is not as safe as advertised.)

Tell us what needs to change.

A. Companies are practicing deceptive advertising.

Find statistics that will help us understand the scope of the problem.

Find credible experts who will verify that this problem is serious and really exists.

Find a story about a company using deceptive advertising.

B. People are being harmed by drinking bottled water.

Find stories of real people who have been hurt by this problem.
Five Step Psychological
Process of Persuasion.
There is no one in the world that has lived
or ever will live that is as unique as you.
[Transition: Now that we've proven that
bottled water is not as safe as advertised
I will make some recommendations to
solve this serious problem.]
B. State and then answer an objection.

What objections to my solution will come
into the minds of my audience?
(What are their, "But what abouts...?)

[Transition: Now that we've established the problem of bottled water and offered some solutions let's consider the benefits of following my plan and the consequences of ignoring it.]

Title: Bad News in the Bottle

Specific Purpose: The purpose
of my speech is to persuade my
audience that bottled water companies

be forced to stop deceptive advertising.

Central Idea: I will address the problem of
deceptive advertising in the bottled water industry and offer some practical solutions to solve this serious issue then reveal the benefits of following my solution.

Prepare Visual Aids
Step 1: Gain attention
Step 2: Prove the problem or need exists
Step 3: Satisfy the need/present a solution to the problem
Step 4: Visualize a positive future
Step 5: Call us to a specific action

Make us aware of the problem/need
which orients us to the topic and
motivates us to listen.

This problem could
explode at any
Tell us about Jane, a special kid with downs, who
was disappointed because the special olympics
had to canceled because of lack of volunteers.
author, qualification, source, and date
Give statistics about how many children
are left out because of lack of volunteers.
author, qualification, source, and date
Testimony 0f expert
Quote the President of special
olympics stating the shortage of
author, qualification, source, and date
Without emotional appeal your speech
is just a bowl of cold cornmeal mush.
By visualizing we tune into the power of the heart zone.
Without conviction
your speech is a mountain of dead gray word gravel.
Step 1: Gain attention

Step 2: Prove the problem or need exists

Step 3: Satisfy the need or present a solution to the problem

Step 4: Visualize a positive future

Step 5: Call us to a specific action
Your voice plays the music
of the soul. Jerry Spence
Tues/Thurs Nov 15, 17, 22, 29
Mon/Wed Nov 16, 21, 28, 30
How will your solution
benefit THIS audience?

One or more of these
needs is being threatened
Step 1: Gain attention
Step 1: Gain Attention
Step 2: State the problem
Step 1: Gain Attention
Step 2: State the problem
Step 3: State your solution

Step 1: Gain Attention
Step 2: State the problem
Step 3: State your solution
Step 4: Visualize a great future
Step 1: Gain Attention
Step 2: State the problem
Step 3: State your solution
Step 4: Visualize a great future
Step 5: Call to action
Full transcript