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Social Marketing

Why can't you sell brotherhood and rational thinking like you sell soap

Inessa Mikayelyan

on 5 December 2012

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Transcript of Social Marketing

Social Marketing Izabella Shahsuvaryan
Viktoria Grigoryan
Inessa Mikayelyan Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good social marketing

social good commercial marketing

financial aim Two parents “social parent” “marketing parent” social sciences
and social policy commercial and public sector marketing
approaches “Why can't you sell brotherhood and
rational thinking like you sell soap?” 1950s, doctor Wiebe 1960s-practitioners in developing countries and marketing academics set the stage for the emerging field
1970s- Social marketing was formally launched 1980s-searched for an identity
1990s-had found a unique niche
2000s-social marketing was considered an established field United colors of Benetton against Racism Street Polution Conditions For The Invalids Let’s make the
world better Thanks
for your
attention Social Marketing In Armenia
Full transcript