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Management

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by

Li Kwan Ho

on 2 December 2014

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Transcript of Management

Cost
Practicability
DIY
Sportswear
Suit
Casual wear
Traditional Chinese clothing
Demand
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Management Group Project (Week 6)
Traditional Chinese clothing
Content
1. Background

2. 6 Steps in decision making

3. Application of the assigned question


Background
You and your partners are trying to decide
which kind of clothing store
to open in a
centrally located shopping center
that has
just been built
in Hong Kong.

The problem confronting you is that Hong Kong
already has many shopping stores
that provide
different kinds
of clothing at
all price ranges
.

You have the resources to open
any type
of clothing store.

Your challenge is to decide which type is
most likely to succeed.

Use the
six steps in the decision-making process
to help you decide which type of clothing store to open.

Step 1 : Recognize the need for a decision
Step 2 Generate Alternatives
1. Sportswear
2. Suit
3. Casual wear
4. DIY
5. Traditional Chinese clothing
Sportswear
Cost
-Seasonal products
-Male & Female clothing
-Types of sports
-Extremely of the size
(eg height, muscular)

Large inventory of products
Target customers
Technical
Group Members
Lee Man Hin 53588173
Li Kwan Ho 53595705
Lo Man Fung 53596646
Wong Chun Ho 53595999
Chan Ka Kit 53542750

Alan
Henry
Marco
Romen
Hin
Suit
Cost
Different charges for different clothing requirements, but not too expensive

DIY
Clothing Store

Handiwork of tailors
Cloth
Target Customers
Office clerks, businessmen or
restaurant managers

Fashion lovers

EXPENSIVE
Casual wear
CHEAP
Easy to do will have low charges;
higher difficulty to do will have high charges.
Target customer:

Mainly teenager like DIY clothing
(they have originality)
Raw Material
Patent
Design
Produce
Design in computer, according to the instructions inside the computer to make clothing.
Nylon
Technical aspect
Hire professional tailors
Cost
Cotton
Cost:
Undoubtedly, producing traditional chinese clothing costs very high and costs much time
Why it costs so high?
Target customer
Silk
Rich men


Foreigners
Technical
Experienced tailor
Sewing Machine
Workshop
Cotton
Silk
Nylon
six step of decision making
Patent
One kind of resources
Access to Production
Not necessary
Cost
Technical:
teenager
http://piecolor.com/
Technical
The process of production , usually divided into two parts.
Hand-Made
Finally , He used the company's fund to buy the patent. Then he can designs the clothes with Astro Boy now.
Mechanize
Production steps
Raw Material -> Text -> Produce ->
Design -> Cutting/Printing -> Text ->
Packing -> Selling.
Target Customer
Divided to three type of causal wear. Those type of clothing will have different type of customer.
Not only classify in male or female.
Include Occasion , Age , Seasonal , etc...
Street Causal
Causal Wear
Business Causal
Target Customer
Survey : Which type of the clothing do you spend the most?
1
2
3
4
5
1 highest
5 lowest
1 lowest
5 highest
Design /Produce
1 smallest
Designer : Pay
Machine : Outlay
5 largest
Step 5
Implement the chosen alternative

Finally, we decide to open a casual wear store.
Our target customer are
business people, office lady, students and teenagers.

Kowloon Tong

Step 6 Feedback
Step 3 Access Alternatives
not enough promotion
Step 4 Choose among alternative
Total Candidates : 400
200
Street Causal:
Male & Female (Local & Visitor)
80
40
60
20
After 2 years, we get a few problems, like:
Causal Wear:
Students
Teenagers
Business Causal:
Business People
Office Lady
lack of variety
the prices higher than average
Raw Material
For the raw material , Usually , products will be made by
Cotton
Silk
Nylon
Do the four criteria enough to make decision?
What kind of clothing store should we open?
Criteria of making decision
1. Cost
2. Target Customers
3. Technical aspect
4. Demand
Citizen
mechanize
Reference
http://www.soloprosuccess.com/tailormadeblueprint/

http://www.nextstophongkong.com/tailor-made-suits/

http://rococoreport.com/2012/04/20/rococo-men-what-does-your-suit-say-about-you/

http://www.almightydad.com/behavior/teenagers-i-have-faith-in-you


http://lanagilbert.blogspot.hk/2011/01/personal-imagery-development.html

http://www.stnn.cc:82/kan_ent/200904/t20090424_1018188_1.html

http://www.china.com.cn/news/zhuanti/zgztk/2008-12/19/content_16977981.htm

http://prezi.com

http://insightfulnana.com

http://piecolor.com

http://faceducation.blogspot.hk/

elderly
teenager
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Marco
Marco
Henry
Alan
Roman
Alan Henry Marco Roman Hin
Henry
Hin
Henry
Roman
Marco
Alan
Hin
Alan
Marco
Henry
Decision making Process for clothing store selection
Less professional tailors nowadays
High salary
Full transcript