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Shewfelt's Plumbing & Heating

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Manitoba/Ontario Prezi

on 15 June 2017

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Transcript of Shewfelt's Plumbing & Heating

How did you get here?
What are you doing now?
Where are you going?
Market Research
The average age of a furnace or A/C unit is 15 - 25 years...
Stats Canada shows that there are 8,091 homes in the City and RM of Portage la Prairie
85% of homes in Portage and the RM are 26 years or older
Plumbing and Heating Competitors
Electric Competitors
How To Advertise
What's Your Message?
1 of 3
30 second commercials
What's Your Message
2 of 3
30 second commercials
What's Your Message
Marketing Summary
Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Be Known as the "Go-to place for plumbing, heating, and cooling"
Tell Consumers Why They Should Choose Shewfelt's Plumbing and Heating instead of competition
Frequency + Consistency + Message = Marketshare
COUNTRY 93 can help you reach these customers!
Be Known Before You're Needed
You can be part of the action this Summer by partnering with COUNTRY 93 as we broadcast live from Summer hot spots, fairs and festivals throughout the Central Plains!

As a partner you will receive:
• 130 – 30 second commercials
• Aired between May – September 2017
• Name and Location Mention on 120 event location ID liners (Clients will air in rotation)

"Shewfelt's Plumbing & Heating in Portage, your cooling professionals"

• Name and Location mention on 120 shared 30 second Produced Promos (Client will air in rotation)

Spring & Summer Campaign / May - July 2017 (Summer Events)
Fall Campaign / September - November 2017
• 126 - 30 second commercials
• To air Monday – Friday, between 6am - 6pm
• 1 - 10 second liner daily
• To air Monday - Sunday
News Liner 3:00PM / September 2017 - February 2018
December 1st – December 23rd, 2017
It Feels Like Christmas is a series of 60 second Christmas Vignettes filled with the Feelings of Christmas! From trees wrapped in tinsel, to children wrapped in wonder, the tapestry of voice and music will touch the heart of every listener!
Sponsor will receive:
• Promotion Credits
• 20 – 30 second commercials (one per day)
• Airing Monday – Saturday at 6:52 AM, 9:54 AM, 1:30 PM, 3:49 PM, and 5:18 PM.
December - It Feels Like Christmas
3 of 3
30 second commercials
What's Your Message
Marketing Plan
Why Radio
Marketing Plan
With COUNTRY 93 YOU will be...
Connected with our
Connected with our
Connected with your
The internet has made it fast and easy to search for the facts, details, and prices about your offerings. However, more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Radio Can Tell Your Story
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week.
No other media has a reach that high.
Radio’s Reach is Constant
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print. However, they can be influenced as they go about their daily activities. The old expression “We have eye lids, we don’t have ear lids” means we can skip over print, online, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
in potential residential business

Potential homes needing to replace heating or cooling systems in Portage la Prairie and RM
Average cost per unit
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
It is what you do when you can't see someone in person.
Why Advertise
Due to circumstances beyond your control, you can lose 20 to 25% of your current customers due to no fault of your own. Changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions can cause your previously loyal customers to shop elsewhere.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Advertising Can Differentiate You
Advertising is Cost Effective
Your Market is Changing
Full transcript