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Youth Media and Participation

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on 15 November 2012

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Transcript of Youth Media and Participation

Who fills the gap?
BLOGGERS: mainly young 'citizen journalists' Media 2011: mass connections
one > many : many > many Press Freedom in the
Middle East and North Africa...? Dangers remain... More info and images are
reaching the world than ever before Check your sources... Game changer:
2011 phone hacking scandal European Code of Journalism Ethics 1. Seek out the truth

2. Respect privacy unless clearly in the public interest
- approach stories about children, youths or hospital patients with special sensitivity

3. Defend press freedom and authors’ rights

4. Reject discrimination and sensationalism
- do not publish material likely to spark hatred or discrimination on the grounds of a person's age, gender, race, colour, religion, disability, or sexual orientation

5. Presume innocence, protect sources
and third parties State of play: Journalism
Press freedom and media ethics
New technologies and lasting principles
Crowdsourcing, editing and filtering Demographics:

Age range:
over 70% are under 35 yrs

roughly 50/50 Youth Media and Participation Howard Hudson
United Nations University of media websites cover news
with online video 85% of Twitter access is mobile 48% of Facebook posting is mobile 33% 1300 size of AOL news room (inc. Huff Post) size of NYT newsroom Blogger demographics:
Age and gender Facebook and Twitter:
2010 infographic Social Media Tools: Boosting your presence
Creating a clear profile on Twitter, etc.
Tapping into wider networks
Being content-driven
Cross-promoting What is UNU? Youth year 2010-2011:
UN framework approach 1. Create awareness: increase commitment and investment in youth 2. Mobilize and engage (increase youth participation and partnerships)
- Strengthen networks and partnerships... [with among others] the media...

3. Connect and build bridges (increase intercultural understanding among youth)
- Promote youth interactions, networks and partnerships across cultures
- Empower and support youth as agents of social inclusion and peace 1. Introduction: The speaker and United Nations University

2. UN approach to Youth Media: Access and Protection

3. Social Media, Journalism and 'Social Good' for Youth Context 37 journalists killed
124 'netizens' imprisoned The 'Gay Girl in Damascus' blog...

In fact written by an American man in Edinburgh Convention on the Rights
of the Child Article 17: Access to appropriate information.

The State shall ensure the accessibility to children of information and material from a diversity of sources, and it shall encourage the mass media to disseminate information that is of social and cultural benefit to the child, and take steps to protect him or her from harmful materials. State of play: Social media
Blogger demographics
Social media infographics
Global and regional highlights Engagement Tools: How to inspire youth?
Co-creation platforms: involve them
Audio podcasts: interview them or vice versa
Infographics / videos / slideshows Multimedia Tools: Low-cost, potential high-impact
How to create original content
From basic infographics to podcasts to video clips Mobile app / USB
microphone (<$50) 'Audacity' audio editing software (free) 'Podomatic' online account (freemium) ...embed that directly
to your website or
upload to Youtube (free) ...or mix your photos with 'Flickr' Creative Commons images (free) ...add these to the
'Animoto' online
video mixer (freemium) Production Strategy: Youth magazines and blogs
From print to the online world: UM student magazine (2009)
How to win credibility?
How to find your voice? State of play: 'Social Good' sites for youth
Co-learning projects
Volunteering / social good platforms
International, multi-cultural, multi-lingual programmes Training Strategy: Next Generation Classroom
Lessons from major EU and US programmes
How to future-proof youth media and education
Recognized need to foster peer culture and media literacy 1) Promote media literacy Help youth to fully and actively grasp the digital world
We need to ask the right questions and let young people work out the appropriate answers by themselves
Avoid pre-defined educational responses which may seem patronizing. 2) Enable self-expression Young people need a chance to (co)-create their own content and to set their own agenda against the images painted by mainstream media.
Creative participation frees young people from being passive receivers...'Peer culture' should replace 'fan culture'. 3) Be focused and interactive Concentrate efforts on popular themes, e.g. human rights and the environment.
Link specialization with empowerment: e.g. get teenage girls to report on women in sports; ask young mothers to rank hospitals on the quality of childbirth care (examples from top Polish newspaper) 4) Confidence ≠ competence 'Digital natives' (i.e. born mid-1980s) may not have a deep understanding or any critical distance with regard to technology and its mechanisms.
Help young people to fully understand the digital world before or as they try to shape it: learning by doing... 5) Apply networked thinking Teenagers enjoy multiple angles: websites, video, but also real world activities such as street art, dance, or performances: we should channel that dynamic creativity.
Allow online semi-public debates on lectures: be interactive, be open to questions and comments 6) Beware fixed curricula Teachers have traditionally implemented standard curricula, verified through benchmark exams.
Now, in our hyper-connected world, education needs to foster lifelong learning: i.e. the ability to adapt to newly emerging technologies and ever-changing circumstances, while recognizing and supporting specific talents. Wrapping-up
Context, Strategy, Tools Signed November 1989 'Child' = under 18 years 'Youth' = 15-24 years http://mashable.com/2011/07/22/social-good-youth/#view_as_one_page-gallery_box1919 1200 458k blog pages mention
"children's rights" 1.48m blog pages refer to "Convention on the Rights of the Child" 25.7m blog pages refer to
"human rights" 2013 the year mobile web traffic will overtake PC traffic, says Google - Say in your bio: who you are, what you do, where you are, etc.
- Add your logo
- Spell out any networks (@) you're part of
- Include your website URL - Add your twitter handle to email signatures and business cards of everyone at your institute
- Add your feed and the new 'follow' button to your website - Tap into the networks of sister institutes and umbrella organizations
- Follow and actively chat with your extended network (retweet, ask questions, etc.) - Link to interesting articles, interviews, infographics
- Tweet min. once/day
- If poss, several times / day
- Post original content, e.g. start podcasts / interviews with fellows and students - Front-load: mention the best things first
- Keep things simple, pick highlights from reports, research, podcasts, etc.
- Don't fill your tweets with #s and @s... It's annoying! "Facebook and Twitter play different roles in the social space. Twitter is a real-time information engine where authority matters; Facebook is centered on connecting with friends and family. It's not a zero-sum game." Ning CEO,
Jason Rosenthal Wordle Global Local Make available the benefits of new technologies, especially ICTs, in cooperation with the private sector. UN angle?
Target 8f Field Strategy: Panos / Pulitzer case studies
(Citizen) journalism, networking and storytelling
Oral testimony, theatre, media, debate
Bringing community concerns to a national audience Provide a platform to the people who are most often ignored.
This will boost the public debate in terms of relevance, legitimacy and accessibility. 1. Focus on the
voiceless 2. Lobby for leverage "We will crush moves by youngsters trying to defy our norms" [referring to internet and text messages by youngsters calling for mixed-gender fun and group activities in Tehran's Public places]. - Tehran Police Chief Sajedinia 'Levelator' noise reduction software (free) Tehran London Game changer:
Wikileaks "When people are using social media for violence we need to stop them. So we are working with the police, the intelligence services and industry to look at whether it would be right to stop people communicating via these Web sites and services when we know they are plotting violence, disorder and criminality." - UK PM Cameron August 2011 July 2011 Rankings Sources: Global Go-To Think Tank Index / REPEC UNU: #7 best government affiliated think tank

UNU-WIDER: #7 best international development think tank

UNU-MERIT: #3 best innovation institution http://bit.ly/iliFpQ Climate
Biodiversity 'Our World 2.0'
environmental magazine Our World 2.0 awards 2011: Award of Distinction, Green/Eco-Friendly category, 17th Annual Communicator Awards

2009: Society for New Communications Research Excellence Award, category of new media creation in the academic division

2009: Earth Journalism Awards, Honorary Mention

2008: Weblog award for the best designed blog 20-30k UV / month http://ourworld.unu.edu/en/ http://bitly.com/iliFpQ http://bit.ly/j5EAvP http://bit.ly/mZJp6M UN Youth Newsletter ...with 'prezis' ...with podcasts ...with slideshows ...with infographics Local stories can raise national interest if they are conveyed well:
The key to gaining traction is to affect and engage people at all levels. 3. Cover all
angles 4. Quality is
the key Engage a variety of audiences via different communication methods...
Written articles, audio, video, online, etc. (see below for more) Involve local elites to reach higher-level policymakers.
Also build relationships and mutual understanding between communities, NGOs and the media.
This broadens awareness and strengthens advocacy campaigns. ...with cartoons ...with quizzes http://www.scribd.com/doc/30838443/European-Code-of-Journalism-Ethics http://wordpress.karstens.eu/the-curriculum-trap-future-proofing-youth-media-and-education/ 1.2 billion young people = 18% of global population Project Strategy: RELATE case study
EU 'Science and Society' project, Feb. 2009 - Jan. 2011
Study tours across Europe and the Middle East
Built around Facebook and blogging, from start to end 1) Brand and break
through Designed one high quality poster to capture a) the essence of the project and b) people's attention
Searched for other Facebook groups involved in science journalism / communication, and joined them where possible 3) Do marketing via
beneficiaries Asked all participants to write blogs in English (the lingua franca) about their study tour, and add photos, etc.
This feedback loop helped us 'recruit' new participants and institutes by demonstrating what we had already achieved What is social media? User-generated web content The two-way web Information funneled to users from all angles. An unedited multiple-way dialogue among Netizens Web-based & mobile technologies that turn communication into
an interactive dialogue Combination of 5 European national codes (Britain, France, Germany, Italy, Spain) NB NB Youth = around 40% Turkey = almost 30m At least 25 million blog posts
by authors under 24 years UK, US, Australia, New Zealand, Canada, Philippines. Media Stats Mobile Stats Human Rights Stats Twitter: Children's Rights Youth / Media / Human Rights? Facebook: Youth Rights Facebook: Human Rights Facebook: Human Rights Facebook: Tunisia protest Facebook: Egypt protest Facebook: Egypt / Syria NB Journalism ethics are GLOBALLY as relevant as ever Dutch 'Miracle boy' survives plane crash in Tripoli, May 2010

De Telegraaf newspaper
interviewed him by phone while in hospital and published images...

Against all mainstream journalism ethics

Hundreds of readers cancelled subscriptions Tell your followers in
podcasts or Twitter to join
your Facebook page to see photos, videos, etc... Take it further...
cross-promote 1. Be clear 2. Be seen 3. Be sociable 4. Be content-driven 5. Be readable campaign? campaign? http://panos.org.uk/resources/all-together-now-oral-testimony-theatre-media-debate/ http://en.rsf.org/press-freedom-barometer-netizens-imprisoned.html?annee=2011 http://www.ejc.net/magazine/article/innovate_to_inspire_how_can_we_empower_the_next_generation/ http://relateproject.eu/ http://relateproject.eu/participants/wiki/doku.php http://prezi.com/vbaq3kzik4iz/twitter-for-universities-7-steps-to-double-your-followers-in-6-months/ http://social.un.org/youthyear/unapproach.html http://www.unicef.org/crc/ http://mashable.com/sgs/ http://www.adaleh-center.org/new/ http://www.merit.unu.edu/permalink.php?id=551 http://www.gapminder.org/videos/the-joy-of-stats/ http://www.ejc.net/resources/featured/prezi/ http://www.socrative.com/ http://www.merit.unu.edu/permalink.php?id=599 http://animoto.com/ http://www.plainink.org/ http://visual.ly/ http://voltiercreative.com/2011/04/diy-guide-to-successful-infographic-production-by-voltier-creative-2/ http://www.merit.unu.edu/about/profile.php?id=1295 The UN Convention on the Rights of the Child is legally binding, and non-negotiable, and was signed in 1989

Media focus on access and protection

Despite a massive youth presence on Facebook (40% / 300m), youth rights remains a niche subject in the blogosphere Social media is
is becoming the
core of the web and
of communications
in general

Facebook, Twitter
and LinkedIn have
millions of users

Journalists say
social media was a
catalyst in the youth-
led 'Arab Spring' There are so many
groups, sites and
conferences to help
you explore, connect
and act in the 'real

...many are
backed by the UN

... at all levels, from
global to national
to local Context Strategy Tools The 'next generation classroom' is already
changing the shape of education in USA and Europe

New focus on media literacy and peer culture

We now need to future-proof youth media and education worldwide There are countless guides and case studies online

...covering how to promote a project via social media

...to writing for an online audience

...to building a 'media buzz' Some of these guides are by experts in their fields

Some are blogs by enthusiasts and project participants

A 'mixed diet' covers all needs and angles Audio podcasts are a low-cost and potentially high impact way to boost your social media profile

...'Content is King' (i.e. original content)

... within a podcast you can refer listeners to a Facebook page for more images or to your website for more details. Always give incentives! Infographics, aka data visualizations, are a great way to explain complex ideas or to demystify data

They are also eye-catching and becoming a medium
in their own right

(150 years after being used by British nurses in the Crimea) Open source and 'freemium' software enables youth and amateurs to make high quality video slideshows -- to promote their work and grow their social media profile.

New tools make it easy and cheap to extract or blend audio, video, images and graphics across various platforms.

NB: Tailor your output to maximise your audience(s)! Also for children: 40m+ Need more complex, customized infographics? http://bitly.com/nYYlzz UK Guardian newspaper:
social media news site Al Jazeera:
social media news programme http://stream.aljazeera.com/about http://www.guardian.co.uk/world/interactive/2011/feb/11/guardian-twitter-arab-protests-interactive?intcmp=239 Tools 8. Engagement: From podcasts to infographics

9. Social Multimedia: Creating and promoting your content

10. Wrapping-up: Context, Strategy, Tools http://www.ejc.net/magazine/article/miracle_boy_of_tripoli_sparks_a_dutch_debate/ http://www.ejc.net/magazine/article/media_coverage_ethics_for_a_changing_media_landscape/ Thank you for listening! http://www.guardian.co.uk/news/datablog/2010/aug/13/florence-nightingale-graphics NB http://www.demotix.com/about-us Citizen photo-journalism newswire
Community of 17,000 from 190 states
Images placed on NYT, BBC, AP... http://socialmediatoday.com/SMC/204370 http://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/ United Nations University: UN think tank and grad school, established in 1973

15 institutes in 13 countries, with an HQ and media centre in Tokyo

Mission: to harness research and training to help resolve the global problems of human welfare, development and survival

Hundreds of students and fellows worldwide, including 100 MSc and 80 PhD students at UNU-MERIT / Maastricht Graduate School of Governance (MGSoG)

MGSoG = UN's first public policy graduate school Infographics New medium? DIY multimedia What can you do? How to promote your content? Blurred lines.... Know the risks... NB http://www.impactlab.net/2010/05/26/shocking-video-of-smoking-toddler-shows-a-disturbing-trend-in-indonesia/ of teens in the USA aged 12 to 17 -- 17 million teenagers -- spend from a minute to hours on Facebook, Myspace and other social networking sites, says The National Center on Addiction and Substance Abuse (CASA) at Columbia University. 70% as likely to use marijuana 5 times more likely to use tobacco 3 times more likely to use alcohol Twice ... compared to teens who are not on
social networking sites. US teens who regularly use
social media are... http://www.reuters.com/article/2011/08/24/us-teens-idUSTRE77N69P20110824 90% 64% of parents said they monitor their child's social networking page. Survey by internet and phone of >500 parents and >2000 12-17 year olds http://www.telegraph.co.uk/technology/news/8559744/Moshi-Monsters-hits-50-million-members.html http://www.flickr.com/photos/59311579@N07/sets/72157625947637207/detail/ Amman, Jordan, 8 September 2011 Online Journalism, Editing and Filtering,
Alternative / Mainstream Media 29% under 23
49% under 30 68% have bachelor
degrees or above http://www.unesco.org/new/en/social-and-human-sciences/themes/social-transformations/youth/strategy/ Bloggers imprisoned... 70 in China

Over 30 in Middle East, mostly in Iran

Also Saudi Arabia: Sheikh Mekhlef bin Dahham al-Shammari - human rights activist, social reformer and author http://www.merit.unu.edu/ In Egypt "the protesters got the picture out to the world about what was going on that traditional media just couldn't capture, especially towards the very end when journalists were holed up in hotels...

"People were broadcasting from the square about what they were seeing and feeling. There were some truly amazing moments,"
Hans Eriksson, Bambusa http://bambuser.com/ http://bitly.com/ofKGHZ 2) Network pro-actively Asked new partners to mention us in their newsletters, websites, and social media
Partners' networks helped us to connect with hundreds of potential candidates: major springboard for the project 4) Crowdsource assessments
and recommendations Used blogs for the project evaluation: most important benefit
Transparent, detailed, 'from the heart' > Qual and Quant
All open and online, and can be used to guide future projects
Also gathered recommendations via Facebook and Twitter Take it further...
seek funding http://www.kickstarter.com/start# Infographics Podcasts Video clips and
slideshows Record directly to WAV or MP3
Direct email option
Immediacy vs quality Stream live via
Bambusa (free)... http://bitly.com/q0UcF9 http://www.tagxedo.com/ Tagxedo Create and capture word clouds
Use free screen capture software like 'Faststone' Direct to Facebook Audio (the human voice) is intimate
Photos freeze a moment and capture time
Video allows action to play out
Text is best for complexity, connections and depth 1. Choose your platform 2. Know that storytelling
is... Explain yourself to your story subjects
Tell them why you are interested in them
Briefly explain how you work
Negotiate any conditions
Ask about their concerns 3. Seek the 'truth' 4. Common courtesy Core journalistic principle
Set aside preconceptions or judgements
Enter situations with a desire to know the reality lived through by your interviewee
Put stories in context: the world they come from and time they live in Finding the humanity at the core of the story
Seeking the universal theme or meaning in individual situations
Being as specific and vivid as possible 'Platform is important
but storytelling wins' Jacqui Banaszynski,
Pulitzer prize-winner http://ijnet.org/blog/forget-platform-elements-good-storytelling-are-eternal-pulitzer-winner-says 5i. Adapt your approach Public officials or celebrities know how journalists work
You need to be honest and ethical with them, but don't need a lot more explanation. 5ii. Adapt your approach 5iii. Adapt your approach Ordinary people who find themselves in the spotlight deserve a little more in terms of explanation and context.
But if they are adults capable of making their own "informed consent" decisions, let them. "Vulnerables" include young children, people with mental or emotional handicaps, people in severe shock or trauma and sometimes people whose judgments are impaired by drugs or alcohol.
They may not understand the consequences of talking to a journalist. Assess the situation and ask yourself if they know what they are doing when they talk to you.
See ethics code http://www.nytimes.com/2011/08/29/business/media/in-times-of-unrest-social-networks-can-be-a-distraction.html?pagewanted=1&_r=3&ref=global-home Social media: catalyst or cause? 4. Next Generation Classroom: Youth Media Training

5. EU Projects: RELATE science journalism case study

6. Fieldwork: Panos / Pulitzer case studies

7. Production: Youth / Online magazines Strategy http://bitly.com/ojmgxW http://bitly.com/ojmgxW of parents don't think teens who use social media are more likely to drink or use drugs http://www.undp.org/mdg/goal8.shtml http://new.p2pu.org/en/schools/school-of-social-innovation/ bit.ly/p7VrXi m.socrative.com Room: 6173 Room: 6173 m.socrative.com Conscientious bloggers should
have same rights and responsibilities as journalists The P2PU School of Social Innovation runs free, global courses for social innovators on topics like conflict transformation and social enterprise project management- all using open source curriculum which the community is constantly contributing to, improving, and remixing.
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