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The Future Workplace is Social v.1

Leveraging Rewards and Managing Risks
by

Matteo Wyllyamz

on 28 May 2013

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Transcript of The Future Workplace is Social v.1

Matteo Wyllyamz The future workplace is social. Are you ready? @mouselink NOT obsessed with social media:

twitter.com/mouselink
facebook.com/mouselink
mouselink.tumblr.com
youtube.com/user/mouselinkdotbiz
instagram.com/mouselink
reddit.com/user/mouselink
soundcloud.com/mouselink

mouselink.me (Tumblr)
mouselink@gmail.com Been speaking to groups about technology and its implications for 20 years.

Began teaching in 1993 as a software instructor in with an emphasis on multimedia, graphic design, internet development, and social media.

Taught Apple Macintosh classes exclusively for five years, and have been active on the Internet for two decades.

Created courses for Jefferson County Adult Ed, Colorado Christian University, Productivity Point, Colorado Free University, Tompkins Cortland Community College, and the Department of Defense. Presented at the Rod Serling Conference, the 140 Characters Conference ("State of Now"), and at Tweetsock, Canada's largest "social media rock show."

Blogged for seven years. ('99-'05). Developed an audience of 800,000.
Current reach on Twitter: Roughly 1,000,000 daily impressions from 100,000 accounts.

TODAY: I write and speak about the ways in which technology impacts our society and us as individuals. I facilitates hands-on workshops, seminars, and lectures, but I also enjoy working with people one-on-one. Doing more appearances on radio and at conferences.

A beatnik super-human, disguised as geek, loitering at the intersection of Art and Science. One of the reactions I sometimes get when I try to talk to people about futurism, and how much the world is going to change in the next 25 years. To be fair, it's not all the time.
Sometimes it looks like this. Perceptual blindness and "Normalcy bias"

The human mind vs.
The future

What are the benefits of resisting technological change? How can we prepare the human mind for what's coming, if it's unable to even conceive of what it's never before encountered? "Do you hear that, Mr. Anderson?
That is the sound of inevitability."

Agent Smith - The Matrix, 1999 Did resistance work for the music recording industry?
Did resistance work for the newspaper industry?
Will resistance work for the movie industry? ...

What about education, government ... your business? Exponentially curving, accelerating trends Facebook was founded in 2004.
(Popularized circa 2008.)
Twitter was founded in 2006.
(Popularized circa 2009.)
Instagram, fall of 2010
Pinterest, 2011 ...

What will be next?
And how fast will it take hold? More will happen in the next 100 years than the previous 10,000.

More will happen in the next 25 years than the previous 250. fu·tur·ism (n) fyooCHrizm

1. Concern with events and trends of the future or which anticipate the future.

2. An artistic movement begun in Italy in 1909 that violently rejected traditional forms so as to celebrate and incorporate into art the energy and dynamism of modern technology. Think of _The Matrix_ as a metaphor of what could happen if humans continue living and working in their denial of the power of technological change. My personal/professional track record as a 'futurist':

Wrote about the iPad in 1995 -- 15 years before its release by Apple.

Spoke on the “multi-touch” interface in 2009 -- three years before Microsoft Surface computers were announced. Of course, futurism is not a crystal ball.
It is about extrapolation, anticipation, and being prepared. To learn more about futurism, begin with a search for Ray Kurzweil. Facing inevitability and anticipating change

Guiding technology intentionally

Asking, “What’s are the benefits/drawbacks?”

Being wary of unintended consequences

Loyalty vs. agility Email and
instant messaging

Skype, Google Drive, Dropbox, Evernote, TeamLab, Yammer, etc.

Online education and “webinars”

Social media:
The usual suspects

Professional tools vs. distractions The Ever-Evolving Landscape We're changing what's possible. Quantification Gamification Is telepresence replacing telecommuting as a dominant terminology? This presentation can be found at:
mouselink.me >> "speaking"
or at mslnk.bz/future-workplace A generational shift in workplace demographics

By 2025, Gen Y will represent 75% of the workforce.

We can leverage their strengths rather than fighting against them.

(If you can’t beat ‘em ... join ‘em.)

An example of 'technorealism'? This approach leverages game design principles and techniques in a business environment to affect behavior.

The goal of turning disengaged individuals into active and productive participants, using fun and social competition, instead of binary rewards and punishment. The roots of Gamification can be found in the 40yo $70B video game industry, a sector that knows something about hooking and keeping an individual’s interest and getting him or her to do things he or she may be reluctant to do. A meta-level discussion of the nature of an extrapolated future workplace And just in case you thought wasting time with a computer was a new thing. ... Managing risks and leveraging rewards "The only way for a company to compete in this massive metamorphosis of information disbursement is to open up its social media doors. Allowing your employees to be "brand ambassadors" on social media dramatically increases a brand's reach. Having an employee leave with their built-up following is a risk that businesses are going to have to take."

-- Anthony Pernicka
Social Media Manager, AVEDA Institutes Co-branding Tony Hsieh, CEO of Zappos, has a massive social following in his own right (@Zappos has more than 2.6 million followers), but also encourages his entire staff to use social media at work. In an interview with CNN he said,

“At Zappos we are all about blurring lines. Our goal is to hire employees whose personal values match our 10 core values, so every employee is automatically living the brand, at home, in the office and in social media. Rather than focus on work-life separation, we focus on work-life integration.” This is exactly why you should be using social media not only as a tool for recruitment but also as a top consideration during recruitment. - Business and Professional Women's Foundation This is your brain.

This is your brain on social media.

This is what the brain of your social media 'expert' looks like. Facing technological inevitability means you ... Embrace social media from the beginning
to the end of the workplace relationship.
Research and write a social media policy.
Provide continual workplace training in how
to speak knowledgeably about the company.
Monitor compliance and offer rewards.
Build trust in your ambassadors.
Value transparency.
Understand the laws.
Expect and plan for mistakes. 1. It helps you hire better people.
2. Social media breaks down old hierarchies in the workplace.
3. It empowers employees to become brand evangelists. The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.

In addition to ordering the reinstatement of various workers fired for their posts on social networks, the agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.

“Many view social media as the new water cooler,” said Mark G. Pearce, the board’s chairman, noting that federal law has long protected the right of employees to discuss work-related matters. “All we’re doing is applying traditional rules to a new technology.” CASE STUDIES:
Disasters and triumphs British Petroleum and the Deepwater Horizon
“Dirty Dominos Pizza”
Red Bull Stratos and Felix Baumgartner "75% of leaders in human resources and talent management believe their companies are behind the curve regarding both internal and external social networking technology." "2013: The Year Of Social HR" by @jcmeister
http://mslnk.bz/2013-social-HR In the future, we will see a faster and more transparent workplace. Let go of 'normalcy bias.'
There is little benefit to resisting
technological change.
Everything is accelerating.
Embrace 'technorealism.'
Milennials will change the workplace.
Let them.
Join them. Future trends to keep your eye on:
Personal branding & co-branding
Quantification
Gamification
Telepresence

Remember that productivity is an issue unto itself.
Dopamine
Facing technological inevitability
means you guide it intentionally.
Write policies, provide training,
build trust, plan for mistakes. Take-aways (continued) This presentation can be found at:
mouselink.me >> "speaking"
or at mslnk.bz/future-workplace Thank you!
Matteo Wyllyamz
mouselink@gmail.com
mouselink.me In the future, everyone will be 'famous,' and nothing will be private. - statistics via salary.com Productivity is an issue unto itself. scroll wheel = zoom in or out. also: click to zoom. drag to pan. arrows keys = zoom. or use frame controls.
Full transcript