Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Globalization of Media

No description

Brian Altenhofen

on 5 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Globalization of Media

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
Globalization of Media
Consider This
Imagine you live in a country where your only impression of life in the United States is from reruns of Jersey Shore.
What would you expect to find when you visit America for the first time?
What would you expect the
people in the U.S. to be like?

What is it?

Media industry models:
Ways of organizing and producing media
Draw on dominant international genres, formats, programming designs
Media products with sex, violence popular. Why?

Worldwide penetration of communication technologies
Creates both problems & possibilities

Global Trends
Cultural proximity
National production
Increasing production
National controls regarding production, distribution
e.g. China.
What about the U.S.?
Large, prosperous nations create more media content

News Circulation
Is a 24-hour news channel a good thing for reporting, verification of stories, gatekeeping?

Entertainment media can play an important role in educating the public about health and social issues.

Involves incorporating an educational message into popular entertainment content to raise awareness, increase knowledge, create favorable attitudes, and motivate people to take socially responsible action in their lives.

Public satellite systems
Regional systems
Television & telephone transmission
Large scale fiber optic networks
National telecoms going international
Baby Bells
Cable & Wireless
PT&Ts increasingly liberalized
New influx of investment not evenly dispersed

Global media models with local production, style, culture:

Top Global Media Corps.
Time Warner
News Corp.

News Circulation
Public diplomacy
Radio networks important
Local news & culture provides identity

National & local music revival
MTV International

localized & most globalized media form
Government quotas on radio
Undercuts local musicians as well as global firms

Most difficult to produce locally
High production costs
Risky investment
Globalized distribution channels
U.S. dominant
Other centers of production increasingly global
How many of you watched a foreign film within the last year?

Too expensive to be profitable in
many small countries
Governments involved in most systems
Government owned & operated
Public broadcasting
Public-private ventures
Increasing privatization in developed countries

An example
Partial privatization
Basic services government controlled
Open up advanced services to competition
Wireless communication
Primary phones in Africa, Eastern Europe, South Asia
‘leapfrogging’ traditional land lines
Text messaging preferred
Cultural preferences

Nations rush to get population online
Scandinavia has highest proportion online
Singapore, S. Korea - large-scale efforts to connect citizens
International NGOs expand presence via the Net
Truly ‘international’ medium?
Government censorship
China, others monitor & filter content

Global Issues
Cultural imperialism
Trans-border data flows
Unequal flows of information & ideas
Global village
One-way flow or many directions
Media trade
Media are products subject to trade agreements
Full transcript