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Globalization of Media
Transcript of Globalization of Media
Globalization of Media
Imagine you live in a country where your only impression of life in the United States is from reruns of Jersey Shore.
What would you expect to find when you visit America for the first time?
What would you expect the
people in the U.S. to be like?
What is it?
Media industry models:
Ways of organizing and producing media
Draw on dominant international genres, formats, programming designs
Media products with sex, violence popular. Why?
Worldwide penetration of communication technologies
Creates both problems & possibilities
National controls regarding production, distribution
What about the U.S.?
Large, prosperous nations create more media content
Is a 24-hour news channel a good thing for reporting, verification of stories, gatekeeping?
Entertainment media can play an important role in educating the public about health and social issues.
Involves incorporating an educational message into popular entertainment content to raise awareness, increase knowledge, create favorable attitudes, and motivate people to take socially responsible action in their lives.
Public satellite systems
Television & telephone transmission
Large scale fiber optic networks
National telecoms going international
Cable & Wireless
PT&Ts increasingly liberalized
New influx of investment not evenly dispersed
Global media models with local production, style, culture:
Top Global Media Corps.
Radio networks important
Local news & culture provides identity
National & local music revival
localized & most globalized media form
Government quotas on radio
Undercuts local musicians as well as global firms
Most difficult to produce locally
High production costs
Globalized distribution channels
Other centers of production increasingly global
How many of you watched a foreign film within the last year?
Too expensive to be profitable in
many small countries
Governments involved in most systems
Government owned & operated
Increasing privatization in developed countries
Basic services government controlled
Open up advanced services to competition
Primary phones in Africa, Eastern Europe, South Asia
‘leapfrogging’ traditional land lines
Text messaging preferred
Nations rush to get population online
Scandinavia has highest proportion online
Singapore, S. Korea - large-scale efforts to connect citizens
International NGOs expand presence via the Net
Truly ‘international’ medium?
China, others monitor & filter content
Trans-border data flows
Unequal flows of information & ideas
One-way flow or many directions
Media are products subject to trade agreements