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kitchen gadgets, kayla hayes, housewares

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by

Kayla Stauffer Hayes

on 27 August 2013

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Transcript of kitchen gadgets, kayla hayes, housewares

Consumer Market
Manufacturing Process
Channels of Distribution
Company
Neiman Marcus
Dillard's
Nordstroms
Fred Segal
Henri Bendel
Macy's
300 independent stores
Kitchen Kapers
bloomingdale's
Price-point = box, not clamshell
Better for gifting

Two pieces of EVA foam to hold in place

Picture of the product on outside
Always matches the color of actual product

Back of box describes the 10 functions
Packaging
All product ships from Fort Worth, Texas
Single piece order:
Covered in bubble wrap, placed in cardboard box
Sent with a package slip
Retailer are sent out palettes
A palette holds 12 Bar10ders
Split into 2 boxes of 6
Each palette has 1 display unit
Shipping
The Company: Quench Products Inc.
Takes 35 days, start to finish

ABS, TPR and Stainless Steel all mass-produced
All comes to assembling facility
Put together by hand

Jiggers are welded

Gadget is hinged

Tumble finished
Overseas Manufacturing: China
Materials
After economic downturn, cocooning became a trend

Internet allowed for at-home shopping

Cocooning evolved into entertaining at home

Social media has encouraged a "Do-It-Yourself" attitude
Marketplace
Geoff
Josh
thank you!
are there any questions?

600 N. Wabash Ave, Chicago, IL 60611
Kayla Hayes
Housewares, Kitchen Gadgets
March 19th, 2013
Kayla Hayes
Housewares, Kitchen Gadgets
March 19th, 2013
Josh decided he wanted to work for himself
Geoff decided not to go back to "Corporate America"

Debuted Bar10der at New York Gift Show in August 2012

Neiman Marcus picked up the product

Every week someone else put Bar10der on their "2012 holiday, hot list:"
Everyday with Rachael Ray
People Style Watch
Allure
Redbook
10-in-1 bartending tool
96% Stainless Steel
13-0 Stainless Steel
19.3% chromium content
2% Nylon
All plastics are BPA free
1.5% ABS
.5% TPR
Used by Chef'n and OXO
Inspected every step of the process

Tested by American Food and Drug Association and EU Standards
Saw a 3.5% increase from 2009-2010
This past year, combined revenue: $11 billion
15% Kitchen Utensils
10% Industrial Blades
15% Cutlery & Flatware
60% Small hand tools
Demand grew 1.6%
Forecasting 2% growth, 2013-2017
Full transcript