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Government and Social Communications

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by

Regan Prezi

on 24 July 2013

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Transcript of Government and Social Communications

Censorship or prior restraint
Command
& Control
Propaganda
The PCOO is the lead communications arm of the Government and a vehicle of understanding for a well-informed and enlightened citizenry, proud of its heritage and attuned to global realities.
PIA
Philippine Information Agency
RTVM
Radio Television Malacañang
PTV
People's Television
Presidential Communications Operations Office
PCOO
The Philippine Information Agency maintains information centers in the regions and in the provinces. There are 15 PIA Regional Offices and 48 Information Centers nationwide that assist government agencies in carrying out their communication and information projects. They also serve as feedback centers for concerned government agencies and non government organizations.
RTVM serves as the Official source of broadcast materials for the President's engagements and daily activities.The agency recently launched Government at Work partnering with the New Media and Special Events Department of the PCOO.

• Livestreaming of special events attended by the President
• Google hang out
The People's Television Network brings the Government closer to Filipinos.
It serves as the primary vehicle for news and information that's relevant to the life of every Filipino. PTV marked a first in Philippine Broadcasting when it heralded the first Hijab-clad Muslim News anchor.

• News and current events • Government at work airing • Special forums
The PCOO manages President Aquino's official website, facebook page, twitter account and OP email. The goal is to deliver government information straight to the people in simple and accurate form.

• Infographics
• Social Cards
• Link sharing (agency to agency)
• SNS channels serve as interaction portal for the people and the government


PCOO
PIA
RTVM
PTV
PCOO covered the President's 4th State of the Nation Address across all media platforms : through RTVM, PTV, PIA, Radyo ng Bayan and all our social media channels.


Communication
BRIDGE of MEANING
BRIDGE
Medium
MEANING
Message
UNDERSTANDING
Knowing & Taking Action
GLOBALTRONICS
is in the MEDIA (Medium) Industry
Our Common Ground:
In this way, you are a STAKEHOLDER & PARTNER
of Government in providing the Bridge or the Medium
Government needs broad-based support
from other
STAKEHOLDERS & PARTNERS
"
BIG Brother
Society + Communication
SOCIAL
COMMUNICATION
Communication that will benefit the society
Communication that will transform and bring about
INCLUSIVE GROWTH & SUSTAINABLE DEVELOPMENT
President Aquino's Philosophy on Communication:
A well-informed citizenry can make decisions that will enable them to shape a better future for themselves, their families, and our country."
~ President Noynoy Aquino
at the PIA's 25th Anniversary, February 2012
We have poweful Technology & Tools
MEDIA
LANDSCAPE 2013
These have transformed the
These have brought about a POWER SHIFT:
Power to the People
Key
takeways
• There is a
new normal
in media. Social Media is all about
CONTENT
;
owned, modified & harnessed by users

ENGAGEMENT
is the key; this media is about participation

Government

is a
primary source
of information
How We Are
Engaging Our People
so they can participate in
Nation-Building
What we can do together?
• Generate Feedback from stakeholders
• Work with clients in shaping meaningful information
(VIP)
> Information that conveys & propagates
VALUES
> Information that
INSPIRES
> Information that
PROMPTS ACTION
• Promote a new
MEDIA CULTURE:
Truthful, fair & respectful
>Verify Facts
> Respect privacy & individual rights (opportunity to reply & be heard)
> Promote
civility & productive
use of social media platforms & channels
Government
&
Social
communications
| Reaches Out to Filipinos Nationwide
| Covers the President's Day-to-day Activities
| People's Television
| Social Communications
2,925,501
1,647,056
facebook.com/presidentnoy
twitter@noynoyaquino
is a
over a river
mis UNDERSTANDING
of
Government
&
Social
communications
Full transcript