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The Principles of Design
Transcript of The Principles of Design
organizing forces which determine
how to arrange the elements in a
visually pleasant way.
refers to the arrangement and placement of elements within an artwork to achieve an
overall equality in visual weight
places greater attention on
a specific area of an artwork to create dominance, contrast or a
refers to the arrangement of elements in an artwork to achieve a sense of
refers to the
between parts of an artwork to
each other and the whole.
creates a feeling of visual motion
in artwork by means of repeating the
elements in a
to create interest in an artwork.
relates to the sense of
in an artwork.
refers to the
of an element
within the same artwork.
There are three different forms of balance: formal, informal and radial.
A sense of movement can be achieved by varying the general direction of the composition.
swirls and curves
Vincent Van Gogh
Typically, emphasis is created either
by visual lines leading your eye, or contrast.
Contrast in Emphasis
Line in Emphais
Leonard da Vinci
Giotto di Bondone
John Singer Sargent
verticles and horizontals
Mehmet Ali Uysal