Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

KFC Project Report Multan Pakistan

No description
by

Muneeb Qamar

on 6 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of KFC Project Report Multan Pakistan

Project Report on KFC
Introduction
Mission Statement
Our passion, as a restaurant company, is to put a YUM on people’s faces around the world,
SATISFYING CUSTOMERS
every time they eat our food and
DOING IT BETTER
than any other restaurant company. The
UNIQUE EATING EXPERIENCE
at each of our restaurants
MAKE OUR CUTOMER SMILE
and inspire their loyalty for lift. Toward that end, our associates around the world re trained to be
CUSTOMER MANIACS
Marketing Environment
Competitive Analysis
KFC adopted such sort of strategy that there is no competitor for spicy chicken
KFC beats its competitors through the revising marketing strategy at every movement but the main competitor of KFC are Mc Donalds

1930
History
To Review the Marketing Environment
Implementation of Marketing Tools i.e 4p’s
How KFC use Marketing Segmentation
How KFC offer differentiated Product
Where KFC stand in Positioning Map
Suggest concrete and feasible recommendations to KFC

Founder Harland Sanders
Born in 1890

Started with “Sanders Court & Cafe” at a gas station

Devised what came to be known as his “Original Recipe”
Contain 11 herbs and spices is still a trade secret

1940
Our Research Team
1980
First Television advertisement

Colonel Harland Sanders Passes away

Macro Environment
Technological
Cultural Forces
Economic Forces
Demographic
Political Forces
Micro Environment
Competitors
Customers
Suppliers
Spicy Product Pakistani People like spicy food rather than boiled food
Arabian Rice and Zinger Burger
Free Delivery
Chicken is eaten in very community
Local stuff and highly qualified because local stuff can better deal with customers
KFC uses Top to Bottom and Bottom to Top approach in their Management

French Fries and Burgers
Big Mac
Chargers on Home Delivery
Beef is banned is some community
Its stuff is consists of simple graduates and give them training
Mc Donald’s use Top to Bottom approach in their Management

Competitive Advantage
SWOT Analysis
Goodwill and reputation
Employee Loyalty
Customer Loyalty
Ranks highest among all chicken restaurant chains
Finger licking taste

Strength
Weeknesses
Advertisement
High Prices
Serves only chicken related products
Due to huge expansion by growth strategy there is much pressure on HR Department.

New Markets
Large Youth Population
Opening new outlets in different areas of Pakistan
Offering new variety of food

Opportunities

Competitors i.e AFC and Papa Gino’s
Economical Conditions of Country
Recipe is Secret if Stolen then its havoc for KFC

Threats
SWOT Analysis
SWOT Analysis
SWOT Analysis
Market Segmentation
Region Based:
Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad and Islamabad.

Consumer Market Segmentation

Young generations i.e. Youth of Pakistan

Market Targeting
Market Positioning

MFC
AFC
KFC
Mc Donalds
Positioning Map
Features
Performance
Service
Image
Personal
Atmosphere
Symbol
Product Differentiation
Marketing Strategy
Pricing
Place
Promotion
Product

Anything that be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. KFC is specially dealing in the chicken products
KFC prices of products are a bit high according to the market segment and it is also compatible to the standard of their products
KFC always advertisement what they deliver actually to the customer
KFC introduced their goods like watches, keychain, etc to the customers for sales promotions.

In the case of the KFC the placement of the product is not important because KFC having strong vision about ‘ if they opened KFC on any place then customer would be on that location ‘ But the placement of the restaurant is important.

Creative Marketing
Brand Development
An idea for a new product or service, and only the brand name still needs to be devised




Introducing new brand in KFC
Brown Cake

Thank You
Designed by : Abdul Muneeb Qamar
Full transcript