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region to region? or
A selection of values, beliefs, behaviors, customs and attitudes that distinguish and define a society.
Affect the consumer behaviours.
Affect the working environment. Veggie burger Modify products No two countries have the same legal point of view.
Each country has its own policies relating to foreign firms and products. Action Investigate how the target market deals with laws.
Abide by the laws and rules of the target country. A system of laws and rules enforced through social institution to govern the behavior. A Claridge cigarettes’ advertisement was forced to be altered because of the inappropriate orientaion. Political stability: the condition of a government that precludes the possibility of revolutions.
Economic stability: an economy with fairly constant output growth and low and stable inflation. In the midst of crisis, a country's currency will become devalued. Economic & Political uncertainties increase
the risk of doing business. The Greek govervenment debt crisis The political instability in Thailand in 2010 3 CRITERIA when going into OVERSEAS MARKETS Effects match the tastes and preferences of local population. Loss of sales, future profits, assets... Pham Thi Que Ngoc Topic 10