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MKT Relacional

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by

Edward Flowers

on 6 September 2013

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Transcript of MKT Relacional

Escuela de Comunicaciones
Relaciones Públicas
Marketing 360°




Por: Marella Briceño - Matías Becerra- Eduardo Flores - Joceline Gajardo - Claudia Meza - Daniela Valenzuela

Marketing
Relacional?

¿ Qué es el

Básicamente es

Crear
FORTALECER
Y

Mantener las relaciones de la empresa con sus CLIENTES
El marketing relacional
Es un proceso.......
que gestiona la empresa para crear la mejor experiencia posible y el máximo valor al cliente


Beneficios
y
PRINCIPIOS

Marketing
Relacional
Crear
Experiencia
Fidelizar
y
Dialogar
Informar
Pedir permiso
Conocimiento
Diferenciar

Pensamiento
a mediano y largo
plazo
Ejemplos
Marketing
Relacional
Fin
Full transcript