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Online Marketing for Business

A Whole New (Connected) World
by

Ajay Vithal Wagle

on 22 September 2013

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Transcript of Online Marketing for Business

ONLINE MARKETING FOR BUSINESS
A Whole New (Connected) World
Existing Customer =
vs.
New Customer =
*
INDIA?
COST TO ACQUIRE
Only
71
of the original Fortune 500 companies from 1955 exist today.
Stay Connected
creativeopen.org
Because the purpose of business is to create a customer,
the business enterprise has two - and only two - basic functions:
MARKETING & INNOVATION
IDENTIFY WITH YOUR WEBSITE
Search Engine Friendly
User Friendly
Business Friendly
ENGAGE WITH SOCIAL MEDIA
Expertise
Recommendation Engine
Customer Service
Direct Interaction
WIDEN REACH WITH CLICK ADVERTISING
Flexible Budget
Specific Target Audience
Customized Displays
Re-marketing
GET PERSONAL WITH E-MAIL MARKETING
Personalized Communication
ENHANCE YOUR ONLINE REPUTATION
Reviews
Directories
Appreciation / Clarification
ACT CONFIDENTLY WITH ANALYTICS
Optimization
Benchmarking
Comparative Tests
- Peter Drucker
Millions of your customers are waiting online...
Client Experience:
And many
Full transcript