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Visual Culture - History of Magazines

by: Jenae Valvoda
by

Jenae Valvoda

on 28 May 2013

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Transcript of Visual Culture - History of Magazines

History of Magazines Magazines and thier visual culture have been around for many years, from the first magazine in 1663 to the evolution of the now called e-magazine. Representing many things, magazines, such as visual culture in the way they portray many ideas and graphics. From the stories they include to the page layout and colors, visual culture is seen on every aspect of a magazine. Magazines began in the 1600's and have evolved in many ways since then; they started producing thier work on rag's and used printing machines or type writers to produce articles. Then magazines moved from rag's to pulpwood paper in the late 1800's. After the new switch to paper, the magazine publishers also came about with new ideas on how to print and use color. Around the 1900's magazines got the modern look that we recognize them as today; they were printed on white paper, with color, and on both sides of the paper. Magazines now included advertisments and actual photography. Any gaps in time in the timeline represent the fact that magazines could not change until advancements in technology were made. Magazines and thier produciton changed every time a new type of technology was created which enhanced their appeal and made manufacturing/production easier. In the future, magazines are projected to go away from paper and stay mainly on the internet. Sources say that currently the viewing of online magazines is at 58% while viewing of the physical paper copy is 42% which means that it is growing seeing as the e-zine technology isn't that old yet. Also, it may be noted that it is growing increasingly easier for an individual to publish their own magazine online via the internet; these types of magazines can reach very small niche markets or very large viral ones. 1663 1731 The first modern general-interest magazine, The Gentleman's Magazine, was published in England. The main audience at this time would have been males, so it is fitting that they would be the first target audience. 1770 The first women's magazine, The Lady's Magazine, starts with literary and fashion content plus embroidery patterns. 1843 The Economist begins publishing; they examine news, politics, business, science, and the arts. 1741 1855
Illustrated London News published Christmas special with colour cover produced using coloured wood blocks. Selling 130,000 copies a week - 10 times the daily sale of The Times Colored News. They are first magazine to use color. Visual Culture The First American First colored photography is used in a magazine. Before this time magazines consisted mainly of drawings and not real photos. At this time magazines also began using different font designs and layout designs. Periodical 1861 1896 Magazine companies went away from using rag paper to print on and started using wood pulp for thier magazine paper. This gave magazines a much better eye appeal to their readers and saved money during printing. Sources 1888 1923 1944 Seventeen magazine is created which is the first magazine devoted to adolescents. 1953 Playboy magazine is created and first issue features Marilyn Monroe on cover. Then Now Then Now the first weekly U.S. news magazine, is started by Henry Luce. Now with a few different versions across the globe, it has the world's largest circulation for the weekly category and readership of 25+ million. Then Now Color Photos! 1967 Named after a Muddy Waters song, Rolling Stone focused on music, liberal politics, and pop culture. Their photography is also noted as being superior and iconic. Currently this is being published internationally and electronically. Then Now New Paper For
Visual Pleasure National Geographic 1970 Magazines are starting to put ad's into their publiations. This is first time where words and images are being printed on both sides of the paper. printed by The National Geographic Society, focuses mainly on photography, history, world culture, and science. The magazine is noted for their high-quality photographers and iconic images that bring the world to the reader's home. Now printed in over forty different languages and online, they reach a vast audience and promoting their global ideal. Curtis, A. (2011). A Breif History of Magazines.

Habich, R. (1985). Transendentalism and the Western Messenger

National Geographic.com

Pearson, D. (2003). Magazines.

Quinn, A.(2001). Timeline: A History of Magazines.

Rolling Stone.com

Tebbel, J. (1969). The American Magazine

Time.com 1990 1980 Distribution and production of magazines was at an all time high in the 1980's due to the new printing technologies. 2002 Magazines and thier production remained the same from the 1990's until now, but in the early 2000's magazines went away from using hard news in thier articles and mainly focused on soft news or just a few feature stories. 2010 Around 2010 we see the creation of digital magazines available on a wide variety of technology. They are now able to be accessed by a wider audience. The invention of Adobe Photoshop 1.0 allowed magazine production companies to create magazines with more images and graphic with higher quality then ever before. Adobe photoshop also helped the industry use visual effects in thier work. Timeline of National Geographic 1889 1963 National Geographic publishes thier first photograph on the cover. National Geographic celebrates their 75th anniversary. 1959 1985 In July 2009 National Geographic announced a new version of The Complete National Geographic, containing all issues of the magazine from 1888 through December 2008. 2009 The June 1985 cover portrait of 13-year-old Afghan girl Sharbat Gula became one of the magazine's most recognizable images. National Geographic publishes thier first magazine publication. Timeline of Time Magazine First publication of Time magazine appears. This is the first weekly news magazine 1918 2000 Time magazine became a part of Time Warner The magazine became part of AOL Time Warner, which reverted to the name Time Warner in 2003. 1989 Time Inc. and Apple have come to an agreement wherein US subscribers to Time Inc. magazines will be able to read the iPad versions of those magazines for free, at least until the two companies sort out a viable digital subscription model. 2012 Timeline of Rolling Stone Magazine Rolling Stone first issue is published 1967 Rolling Stone began to make its mark for discusing politcal coverage versus its early hippie-cultered publications. The magazine began to shift to a gerneral interest magazine. 1970 In an effort to 'go green', Rolling Stone became a smaller, standard-format magazine. 2008 On November 5, 2012 the magazine published its first cover in the Spanish language as recognition to the influence of Latino artists in American culture. 2012 Then Now 1980 took some time to be produced because there wasn't a need due to the production of pamphlets and focus on other pressing issues of the time period (technically this was published before the United States was officially established as a country). Using more color
now than before. Now using more actual photographs versus drawings. New Technology! The worlds first magazine was published in 1663 in Germany and was titled Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions) .

It was written with a type writer and included no colored text, graphics or photographs and was published on rags. The First Magazine! Less News Articles Photoshop Digital Audience Time Seventeen Rolling Stone Playboy An example of a controversial news topic and recent iconic cover that has stirred Time's readers. James Clerk Maxwell created the image of the tartan ribbon shown here by photographing it three times through red, blue, and yellow filters, then recombining the images into one color composite. This old style layout looks awkward to the mordern-trained eye. 1883 Then Now Life A general interest magazine focused on humor, society, and entertainment that gained prestige for content makes their debut. They have now changed production to special prints and online issues due to lack of readership from shift in style and the change in the economy. Iconic Life Covers Now Then
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