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Typography

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by

Kylie Dayton

on 11 November 2015

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Transcript of Typography

TYPOGRAPHY
The art of expressing ideas through the selection of appropriate typefaces.
That is, creating and modifying type using a variety of illustration techniques.
Typefaces
=distinctive designs of visual symbols that are used to compose a printed image/design.
AKA... fonts
Characters
=individual symbols that make up a typeface.
letters, numerals and punctuation marks
Type Style
=modifications in a typeface that create design variety while maintaining the visual style of the typeface.
bold
italic
condensed
roman
heavy
Key terms and definitions that are important to understand as you explore typography.
waist line
base line
ascender
descender
serif
point size
The point size is measured in a unit called ...
There are 72 points in an inch.
= type sizes that range from 4 pt through 12 pt type. These sizes are found in places where there is a lot of text to be read.
=type sizes above 12 pt. Typically, these sizes are used to draw attention to a message [headlines, subheadlines, etc]
Body Type
Display Type
Reverse Type
=consists of white type on a solid black or darker color background. If the text is too small, reverse type can be difficult on the reader's eye. Display type is necessary.
Graphic designers are in the business of making decisions––decisions regarding the size and shape of the printed piece, the ink colors and paper finish; the selection, cropping, and placement of photographs; and more.
The most critical design decisions revolve around the selection and use of TYPE.
The mishandling of type can ruin a design. In contrast, the proper handling of type can create striking images that communicate both words and appropriate mood.
to convey a message concisely, quickly, and with little effort from the reader
to enhance the mood or feel of the design
Typography has two basic functions...
=imaginary line drawn at the middle of the characters
=imaginary line drawn at the bottom of the characters
= the part of the character that extends above the waist line
= the part of the character that
extends below the base line
= smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
= the vertical measurement used to identify the size of a typeface; measure from the top of the ascender to the bottom of the descender.
Even if the character does not have an ascender or descender, the point size will still measure the same.
Typface Terminology
Points
Full transcript