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Comparing Consumer Preferences for Smart Home

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by

bruna felici

on 2 October 2014

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Transcript of Comparing Consumer Preferences for Smart Home

 
Main results
simte
Technologies and Services
The house of the future
Youngest prefer to buy, oldest to rent
Low level of trust in private companies: monitoring costs and quality of smart home services by governmental institution
Improving quality of life in daily organization (big city )
Improving the quality of life for environment and energy self-sufficiency (small city)
Drivers
Less energy consumption through more efficient devices and/or changes in habits and lifestyles
Transparent information about energy costs
Improving the quality of life and environmental care
Health monitoring
Home security (remote monitoring, fire detection, air quality control)
Usability, accessibility
fer elettriche
ENEA, Unità Centrale Studi e Strategie
B. Felici, O. Amerighi, G. Borrelli, P. Corrias, M. Rao, M. C. Tommasino
high costs in acquisition, operation, management, maintenance
Complexity and reliability: fear of lack technological competence
Privacy and data security, concerns about loss of privacy and use of personal data
Concerns about renewal of historic and ancient buildings
Barriers
Techno-conscious
typically young, pays a lot of attention to the environment; with an appropriate knowledge of technologies but with limited trust in them; in favour of having a direct control over domestic appliances and against automatic functioning; interested in having additional information about costs and energy consumption
Penny-wise
Selfless and ready to change
middle-aged, typically living in a family with children; particularly sensitive to energy and environmental issues and willing to change behaviour and lifestyle to reduce energy consumption and the resulting environmental impact; technology can be used to improve energy performance and home security, but it should not become invasive at home.
typically elderly puts a lot of value on energy use; not an expert in technologies; concerned about malfunctioning and the high costs related to technological innovations but not against technologies per se; the economic side drives his/her vision of smart home technologies as an opportunity to achieve savings in the energy bill.
types of consumers
fer termiche
"Thanks for your attention!"
bruna.felici@enea.it
Normativa di riferimento
Full transcript