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Steve Jobs & Jonathan Ives

How Apple revolutionized Design
by

Maddy Clark

on 1 November 2012

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Transcript of Steve Jobs & Jonathan Ives

Steve Jobs & Jonathan Ive the evolution of the iconic product design During the launch of iOS 5, Apple reported to have sold 200 million new devices Let's look at some
staggering numbers... Roughly 175 million iPhones have been sold since the initial launch Steve Jobs Born in 1955
Attended Reed College in Portland, Oregon
dropped out after the fall semester of his freshman year after dropping out of college Jobs' joined a hippie commune where his main activity was cultivating apples Fun fact: Jonathan Ive born in 1967 in Chingford, England
attended Newcastle Polytechnic (Northumbria University) Apple Design Timeline 1975 2012 1977 - Apple II is released 1984 - Apple Macintosh is released 1991 - PowerBook 100 is released 1998 - iMac desktop is released 2001 - iPod released 2005 - the iPod gets video 2007 - iPod touch is released 2010 - iPad is released 2009 - iPhone 3GS is released 2011 - iPad 2 is released 2011 - iPhone 4 and 4s are released 2012 - iOS 6 Other memorable
designs He took the lead on apple's design team in 1996
helped re-shape apple's look to a sleeker, more modern approach. Ive just recently was named the head of Apple's new Human Interface division with the purpose of getting the look of iOS out of a "time warp" The Design Philosophy: 1. Craft above all.
2. Empathy
3. Focus
4. Impute
5. Friendliness
6. Finding simplicty for the future in metaphors from the past Resources http://techcrunch.com/2012/02/16/apple-sold-more-iphones-than-macs-ever/http://allaboutstevejobs.com/bio/timeline.phphttp://blogs.artinfo.com/objectlessons/2012/10/30/apple-puts-jonathan-ive-at-the-helm-of-hardware-and-software-design/http://www.apple.com/pr/bios/jonathan-ive.html

http://www.fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy

http://www.reuters.com/article/2011/03/02/us-apple-timeline-idUSTRE72170T20110302
Full transcript