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Coco Chanel

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Kris Makabe

on 1 April 2015

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Transcript of Coco Chanel

Early Life
In 1920

Launched Chanel NO.5 in 1921
Got successful, but not many profits
Chanel asked Theophile Bader, the owner of Galeries Lafayette to retail it.
Bader introduced Chanel to Pierre and Paul Wertheimer, owners of one of France's largest cosmetic and fragrance companies, Les perfumeries Bourjois.
Chanel would receive ten percent of the profits.
In 1930
Chanel's brilliant fashion empire

120 million francs turnover and 2400 staff in her 26 workrooms in 1930.
2 million dollars by her work in Hollywood during 1931-1932.
4000 workers in 1935.
A number of famous costume balls boosted her business considerably.
The expansion of her perfume up to NO.22
Chanal's Style
Chanel Changed the World
Emancipation of women's wearing
Chanel's Concepts and Award


Gabrielle Bonheur Chanel
Chanel's Innovations
(19 August 1883 – 10 January 1971)
Chanel comeback

A desire to boost her flagging perfume sales
To oppose the new dictators of fashion(eg. tight 'waspie' corsets)
advocated her philosophy of dress.

Sportswear (1913)
Chanel No.5 (1921-1923)
The "little black dress" (1926)
Costume Jewelry (1928)
The Chanel Suit
(re-introduce in 1954)
Illustration of the "little black dress" in American Vogue (1926)
Coco Chanel. (2015). The Biography.com website. Retrieved 04:07, Apr 01, 2015, from http://www.biography.com/people/coco-chanel-9244165.

Gaines, A. (2004). Coco Chanel. Philadelphia: Chelsea House.
Morand, P., & Cameron, E. (2008). The allure of Chanel. London: Pushkin Press.

Simon, M. (1994). Coco Chanel. Paris: Hachette.

Sischy, I. (1998, June 8). The Designer COCO CHANEL. Retrieved March 31, 2015, from http://content.time.com/time/magazine/article/0,9171,988494,00.html

Wallach, J. (1998). Chanel: Her style and her life. New York: N. Talese.

Amy De La Haye and Shelley Tobin. (1994). Chanel, the couturiere at work

Justin, P. (2010). Coco Chanel- the legend and the life.
Idea come from Chanel's habit of borrowing comfortable clothes from her male friends.
First 'Modern' perfume.

First draw on more than flowers for its scent.

First to be sold worldwide.
Move freely on horseback and in general
Classic style and innovations
Idea of own branding
Simple, elegant clothing that can dress up and down as they wish.
Replace new outfit for every important occasion of women.
Business sense.

Ambition to break the rule and to be unique.

Creativity to be different.

Persist in own faith.


Fashion fades, only style remains the same
Copy of jewelry, including both fake and real jewelry.
Women of all classes to accessorize basic outfits
Well-known as a symbol of luxury
Inspired by French military uniforms and English hunting fashion
A simple cardigan jacket and knee-length skirt still the style of today's Chanel

Name: Coco Chanel
Birth date: August 19,1883
Death date: January 10, 1971
Place of birth: Saumur, France
Place of Death: Paris, France
AKA: Gabrielle Chanel

Her mother died of tuberculosis.
Became a orphan at the age of 12.
Move to Moulins and attended a local convent school with her aunt Adrienne.
To learn how to sew.
Met with Etienne Balsan

when she was a singer.
Balsan was a handsome figure and a rich man.
His social circle helped chanel a lot.
Had an idea to design simple costumes.
Met with Arthur Boy Capel

A wealthy English businessman.
Recognized Chanel's ambition and was confident of her intelligence, energy and business sense.
Advance money to enable her to rent commercial premises on the rue Cambon.
As a milliner

Had no right to make dresses
worked solely
Did not bring in profits immediately
Is a foundation of her fashion empire.

Fashion started to change

Getting dressed was a complicated business at that time.
Time-consuming & expensive
'S' bend corset
Etiquette demand (as many as six changes of changes of clothing a day)
women were also beginning to adopt suitable clothing.

The first fashion shop in Biarritz (1915)

A fashionable, cosmopolitan resort
Abundant idle rich retreated to there
The business was so successful

Germany formally declared war on France (3 August 1914)
Woman pare down their clothing

Rejecting conspicuous opulence.

Need for practical clothing that was suitable for them involved in the war effort.
What Chanel did?

Created elegant nursing outfits
designed practical sports clothing.
Reasons of Chanel's success

Her strong business.
Boy Capel as a strong backing.
Exploited everything available to her.

Costume jewelry

was introduced during the early 1920
It is artificial.
The high price and Chanel's design make them luxurious and prestigious.
Dissemination of the Chanel style

simple, loose shapes of Chanel's suits and dresses overcame sizing problems in manufacture.
The use of lower-priced textiles made versions of her fashions more accessible
High fashion had become functional and suited all type of women (working women and house wives).
The direct copying.
Chanel and her spring collection received the Fashion Oscar at the 1957 Fashion Awards in Dallas and was pronounced “the most influential designer of the 20th century.

Chanel closed all of her fashion House because of the Hitler's invasion.
She got involved with a German military officer, Hans Gunther von Dincklage.
After Paris was liberated, she was interrogated by her relationship with von Dincklage, but she was not charged as a collaborator.
Because of the public pressure, she went to live in Switzerland.

‘A dress isn’t right if it is uncomfortable. Nothings shows age more than the upper arms, cover them. Buttons must have buttonholes, pockets be in the right place, usable. A sleeve isn’t right unless the arm lifts easily. Elegance in clothes means freedom to move freely’

old-fashioned style of presentation
Other comment:

Chanel was undeterred by the adverse criticism and keep working.
' Her collection harked back to the 1920s and 1930s, that the world was not ready for a revival of these style'
'How sad are these attempts to make a come-back. How very rarely they succeed.... Once you're faded, it takes more than a name and memories of past triumphs to put you back in the spotlight.'
'At its best, it has the easy, liveable look which is her great contribution to fashion history; at its worst it repeats the lines she made famous in the thirties: repeats rather than translates into contemporary terms.'
Became legend again

Back on the top in 1957.
Launched a new perfume called No.19.
Keep Working until the death.
Full transcript