Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Cradle to Cradle
Transcript of Cradle to Cradle
recycling plastic bottles into a fleece jacket
toxic antimony in contact with your skin
making Toys known to be causing cancer
making textiles causing allergies
waste is toxic
waste is wasting useful resources
waste is a liability
on Resource Scarcity
Chemical attributes have loss in quality (Frankenstein Chemicals)
Being less bad is not being good
Aim to be carbon neutral; Zero Emission
We shouldn't be here
we release too much carbon
drive less/change lightbulbs
20% reduction of CO² by 2020
Recycling has to be implemented in the design process!
Be effective not efficient!
Products have to become either biological or technical nutrient at the end of life/use
What is dear to us?
How do we love all the children of all species for all time?
Our goal is a delightfully, diverse, safe, healthy and just world,
with clean air, water, soil and power
- economically, ecologically and elegantly enjoyed.
Use effective products
What do we want to grow?
Products are not designed for recycling/reusing them
Either biodegrade or disassemble
Use of environmentally safe and healthy materials
Design for material re-utilization
Use Renewable Energy
demand of customer for environmental friendly fabric
increasing electricity and waste water costs
producing toxic waste due to dying processes
main problem: toxic trimming waste
R&D with dye color supplier Ciba-Geigy to develop 16 environmental appropriate dye colors
Search of for a new wool and ramie provider which could guarantee wool from free-range sheep and pesticide-free ramie
Open Source technology
2001 DesignTex and Rohner made technology available to whole industry
Greenhouse Assembly Hall
A building must not conflict with nature but form a part of it
Building extensively flooded with sun light
Cradle to Cradle Applied
Climatex accounted for 33% of Rohner’s total revenue (2002)
Reduced disposal cost
Waste water is cleaner than initial drinking water
fabric which is safe enough to eat
carpets which cleans the air
added value for Customer through C2C approach
expected use time: 20yrs after wards fully biodegradable into bio gas and organic fertilizer
Any new properties will include at least 50% green space
Natural air circulation replaces air conditioning
Waste water goes to a pond next to the production site for purification
Certified Leadership in Energy and Environmental Design (LEED) & ‘Pioneer’ from USGBC
How to design a C2C Product?
: this blanket does not have any effect on your child's health and can possibly even give nutrition to it
How to design a C2C Product
The Grey List
The P List
teratogenic, mutagenic, carcinogenic
Directly or indirectly harmful to human or ecological health
e.g. asbestos, benzene and chromium
Problematic substances which have no known viable substitutes
Second priority to phase out
e.g. Cadmium for solar cells
Actively defined as 'healthy' and safe for use
Needs to meet a list of certain criteria
Choose as many as possible from P-List
Cradle to Cradle Explained
Cradle to Cradle Approach
on Resource Scarcity
Cradle to Cradle on trial
Cradle to Cradle Concluded
C2C book made out of infinitely recyclable plastic and recyclable ink
only available in the U.S.
no european supplier of technology
product flopped due to extensive cost of material list
Material list claimed as intellectual property
Producer of office furniture
Started with C2C in 2005
Net Losses since 2009
Sales decrease not necessarily due to C2C introduction 'cum hoc ergo propter hoc '
Dongtan: The world’s first large-scale eco-city?
Failed due to corruption
False claims in terms of effectiveness
Huangbaiyu: Rural Eco-City
Intellectual Property vs. Ideology
Lack of outstanding commercial ideas
Initial subvention needed to create momentum?
WASTE = FOOD
Products go back to technological or biological cycle
Use of solar income (renewable Energy)
X-List, Grey-List, P-List
Used in products, processes and buildings
Idea not intellectual property
Self interest of McDonough
Globalization as barrier for applying C2C
Complexity of materials/material flows
The world’s first large-scale eco-city?
Energy problems due to rural migration 300 million people / 20 cities / 2020
2005: SIIC hires company 'Arup' to design city (500.000)
Reduce energy by 66% ( Shanghai)
Self-sufficient energy system: ambitious vision of sustainable design and urban planning
Methods: Zero-energy buildings, solar panels, wind turbines, biomass-based fuels, vertical farming
80% waste-recycling and energy creation (heat + bioreactor in powerplant)
Delay of construction
Project Coordinator in Jail (corruption)
Only partly realized
consuming more than twice the energy projected
drawing 84% of its power from local power plants, rather than renewable sources.
McDonough and others were using 1997 modeling data in their claims about the project. It won awards based on those claims!"
"We should sue William McDonough + Partners“
"McDonough's willingness to let good intentions obscure very mixed results"
Trial village never migrated
nobody moved in: 'It's sitting there, literally, rotting'
Design to construction deeply flawed
homes in suburban-tract style with garages
backyards too small for growing feed corn or raising animals (major income of citizens)
use agricultural waste to fuel bio gas plant, to power village: winter food supply for the cashmere goats
cost of construction skyrocketed (only 2 families moved in)
renewable energy systems didn't work
Law of conservation of energy
the total amount of energy in an isolated system remains constant over time and only changes its form
Energy spent in one act = Energy gained in the related act
no loss of energy!
WHAT IF RESOURCES AREN'T SCARCE
BUT WE ARE ONLY USING THEM IN-EFFECTIVELY?
WHAT IF RESOURCES ARE NOT SCARCE
BUT WE ARE ONLY USING THEM IN-EFFECTIVELY?
You've been taught a
Resources are not enough to grant everyone on the world the same life standard as ours
ONLY BECAUSE RESOURCES ARE SCARCE,
ARE THEY AUTOMATICALLY NOT ENOUGH?