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HOTS Final

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vanessa snelgrove

on 22 April 2010

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Transcript of HOTS Final

Jessica Marnie Vanessa Marnie Vanessa Changed advertising campaigns and amounts Added
Quick check in-check out
Room service
Car park
Hotel shop
Increased guest comfort Increased food supplier and food price Goal #2- Increase occupany to 48% Change advertising Block advertising Higher public awareness More sales=higher profit Goal #3-Increase revenue by $3,000,000
yearly in order to pay off loan by end of year 3 Change refurbishment Refurbished 615 rooms total Increase ADR Fell from $99.95 to $86.72 13.23% drop Additions
Quick check in-out
Business service
Extra car park
Hotel shop
Health club
Conference room Conference Center Health Club Matching and improving on competition Veered from business plan No time to caculate Year 1 analysis REVPAR suffered Low market share Best GOP and highest IBFC Guest satisfaction Year 2 analysis Lowest REVPAR and falling ADR 3 way tie at guest satisfaction Public awareness and market share Year 3 analysis Questions?
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