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General Electric-Marketing

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Jenna Hume

on 6 December 2012

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Transcript of General Electric-Marketing

Electric Jenna Hume
Kelley Bridgmon
Dave Schwab
Sultana Mangal
Yetti Kassie
Drew Waffle History Mission Statement Internal Environment External Environment External Environment Critical Issues Key Objectives Dual Income Families The GE Elite Single Families Positioning Pricing Placement Financials Performance
Evaluation Event Calendar Evaluation No public mission statement, instead
it is governed by four ideals which
breed the culture General Electric
has become so famous for. GE created the healthymagination Challenge to identify and accelerate ideas to advance breast cancer early detection and diagnostics, and ultimately help save lives affected by breast cancer. The University of Akron:
Create safe and stronger breast implants with cancer fighting and healing properties. Vanderbilt University-Pietenpol:
Subtyping tumors in TNBC patients for more effective drug treatment Fred Hutchinson Cancer Center:
Establishing the first infrastructure for breast screening programs in Uganda Moffitt Cancer Center:
Use genetics to determine which patients are at risk for the spreading of cancer after onset Vanderbilt University-Levy:
Creating a database that shows which mutations make breast cancer grow and the related therapeutic implications First Seed Winners: Promotion "I never perfected an invention that I did not think about in terms of the service it might give to others."
-Thomas Edison 1878 1879 1892 1896 1900 1905 1908 1912 1917 1927 1930 1939 1941 1957 1969 1983 1986 2010 1910 References The University of Akron:
Create safe and stronger breast implants with cancer fighting and healing properties. Micro Macro Thomas Edison Ralph J. Cordiner Reginald Jones John (Jack)Welch Global:
Superior Management
Diversified Lines of Operation
Environmental Initiatives
Competitive Advantage Pollution
Under performing Sector
Excessive Diversification
Customer Service Strengths Environmental
Responsibility Diversification Media
Reputation Competition Increase
Sales in the United States
from $653M to
$685.65 M Improve Customer Satisfaction from 90% to 95% Increase Total Revenue from $142.31B to $144.31B Increase Market Share from 17.2% to 19.2% Jeff Immelt Imagine
Solve Control
Methods 1. Customer satisfaction surveys
2. Analyze quarterly sales
3. Sales analysis
4. Performance analysis
5. Track promotional events Increase sales from $653M to $685M Increase Customer
Satisfaction Customer Surveys
Employee Training
Manager Workshops
Performance Appraisals Increase
Share Nurtures the child
Provide intimacy
Engage in bonding
Socializes the child
Guides the child There are approximately 13.7 million single parents in the United States today, and those parents are responsible for raising 21.8 million children (approximately 26% of children under 21 in the U.S. today). Influential Leaders Political and Legal Economical Social and Cultural Technological Demographics Psychographics Purchase Patterns Trends and Sizing Needs and Wants Competition Generation X Generation Y Born between 1964 and 1984
First to see consistent divorce
At the intersection of personal wealth and sophistication Born between 1980-2000
Technological Savvy
Highly Educated 58% of households have
two working parents Convenience
Time Management
Family Relationships 10-15 year lifespan
Discretionary income
Justified purchase Market Share Dollar Sales Budget Break Even Analysis Unit Sales To increase our market share to 19.2% in the upcoming year we will need to sell approximately 100,224 units We Forecast the GE ELITE will contribute 20% to total revenue Competitive Pricing Strategy The GE ELITE provides consumers with excellent convenience and an ease of mind. By increasing sales in the United States
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