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The New Seven Wonders of the World

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Agnieszka Somszor

on 21 June 2014

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Transcript of The New Seven Wonders of the World

1. Italian Culture- Hofstede's Dimensions

2. History of the Colosseum

3. Tourism Management & Economic situation

Southern Italy
- less individualistic behavior, family network is an important social aspect, Sunday lunches

Northern Italy-
“me” centered, look after themselves and their direct family only,

less “warm” approach in relationships
The New Seven Wonders of the World
Authors: Agnieszka Somszor
Abdulla Al Maun Rehan
Lena Blayo

Symbol of the External City
First century AD
Third century AD
Fifth century AD

80 AD
- His son, Emperor inaugurates nearly completed amphitheater with 100 consecutive days of public events

80-81 AD
- Domitian, Titus brother, completes the building up to the third floor
217 AD
- Another fire devastates most of the Amphitheatre
and of the surrounding area

The repairs by emperor Marcus Augustus are extensive:
Buiding is reconstructed, as only the skeleton of the former Flavian structure is left

222 AD - 240 AD
During the reign of Alexander Severus, the amphitheatre is again inaugurated

250 AD
- Colosseum was again struck by a lightning and damaged during the reign of Decius

226 AD
- African and Eastern provinces are devastated by a catastrophic earthquake; plague epidemic spreads in Rome

404 AD
Last gladiatorial combat in the Colosseum

Emperor Theodosius established Christian orthodoxy, bans paganism and starts persecuting the old faith

476 AD
- The Western Roman Empire falls to the Goths, spectacles at the Colosseum of Rome cease
64 AD
- Fire in the city burns burns down the buildings in the area that Colosseum of Rome will later occupy
71-72 AD
- Emperor Vespasian commissions the Colosseum of Rome as an entertainment center for his subject
Middle ages (5th - 15th Century)
The Colosseum of Rome deteriorates
Natural disasters ( earthquakes, fires)
Amphitheater is used as a cemetery, seating were converted into housing and workshops
Spoliation of the Colosseum begins
Vandals sack Rome
16th - 19th Century
Thousands of cartloads of stones are taken away from the amphitheater to build palaces and churches

The popes champion the restoration of the Colosseum of Rome, preserving it for future generations

The Colosseum is practically privatized
20th Century
- Mussolini uses the Colosseum to hold fascist rallies
- Metro works cut the foundations
The Colosseum stars in Roman Holiday
21st Century
Anti–death penalty demonstrations
Today Colosseum is hosting large events
Concerts of : Elton John, Paul McCartney, Billy Joel
Gladiatorial & wild beasts fights
Executions of prisoners
Animal hunts
Mock sea battles
Reenactments of battles
Bomb shelter, weapon deposit
Baron's fortress
Fascist rallies
Recreations of natural scenes
The site of Roman Catholic ceremonies
Usage of the Colosseum:

Current usage of the Colosseum:

A tourist attraction
Archaeological site
Art events
Powerful tool of controlling the masses

Italian culture- Hofstede's dimensions
Uncertainty Avoidance
Lack of comfort in ambiguous situations
High importance of formality
Complexity of the penal and civil code
(Italians don’t always comply with them)
Bureaucratic country
Large amounts of detailed planning
Relaxing moments in everyday life, frequent coffee breaks
Passion, emotions, body language
Highly success oriented and driven
Importance of competition
Winner concept
Acquiring status symbols
Strong competition among colleagues for making a career
Power distance
Northern Italy-
equality and a decentralisation of power and decision-making,
Control and formal supervision -disliked among the younger generation
Preference for teamwork and an open management style
Southern Italy-
all the consequences of PDI are often high
The World’s First Lego Colosseum
Modern Colosseum
It measures 189 meters long and 156 meters wide, with a base area of 24.000 square meters.
The colossal monument could accommodate more than 50.000 spectators who could enter through 80 entrances.
Colosseum in video/computer games
Source: WTTC Travel & Tourism Economic Impact 2014, Italy
Source: WTTC Travel & Tourism Economic Impact 2014, Italy
Source: WTTC Travel & Tourism Economic Impact 2014, Italy
Source: WTTC Travel & Tourism Economic Impact 2014, Italy
Estimates & Forecasts
The Colosseum has 4.8 million tourist every year

The 39th most visited place in the World
Rome has the GDP per capita of 29.153 (the 2nd in Italy)


more than 134.1% of the EU average GDP
Modern Stadium
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