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Effective Social Media Strategies

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by

Dawn Boyd

on 21 May 2010

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Transcript of Effective Social Media Strategies

Effective Social Media Strategies:
By: Blake Joiner and Dawn Boyd Greenpeace against Nestle:
The use of Facebook and YouTube Health & Human Services Peanut Blog Goal: raise public awareness & provide a mechanism for the public to differentiate between tainted and safe products.
Raise Awareness: HHS Peanut Product Blog w/ cross agency posts. Social media used: Blogger criticized the FDA for not using social media to deliver message. The Power of Real Time: Good or Bad HHS used social media to turn a critic into a supporter Fighting back First line of defense (Speed is key)
Yelp
Trip Advisor
City Search
Marchex's open list Obama Monkey Domino's Hoax Tips for countering internet attacks:
Know what's been said about you on the internet. Use montering services Use the same media as your customers
Be truthful and transparent
Always remember: Some anonymous posting should simply be ignored http://news.cnet.com/8301-13577_3-20000805-36.html Red cross's disaster Flickrs During Hurricane Ike in Sept. 2007,
Flickr.com averaged 4,000 Flickr views per day. Red Cross utilizes YouTube, Twitter, and Facebook to distribute information during a disaster. Manages a facebook page to gather and receive information and feedback. (Login) to facebook Question for you:
Is it still possible to control the message?
During terrorist activity in Mumbai last november, first sources of news came from victims using mobile phones to upload info onto YouTube, Twitter, and Flickr How many of you have:
FACEBOOK
TWITTER
YOUTUBE
FLICKR
WORDPRESS (Blog) References:
http://www.facebook.com/Nestle
http://news.cnet.com/8301-13577_3-20000805-36.html QUESTIONS???
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