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Communication mix

How to create the best communication strategy in and out of your company. Contact: michal.sikora.michal@gmail.com
by

Michal Sikora

on 21 March 2013

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Transcript of Communication mix

Finally Workshop! What is it? Communication mix Brand
Communication channels
Content

Out & In!

What do we use communication mix for? Brand Who are you? What is your company?
What values you represent / produce?
What are your the target audiences?
Do you have an "united brand"?

Corporate identity!
Product, Communication, Culture, Design! Content is everything Be cool
Real
Uniqueness
Self-identification
Happy
Actual
Remarkable
Keep it simple Communication channels What channels your company use?
What problems are you dealing with?
What do you want to improve?

Online
Offline
Public relations Michal Sikora In case of questions, don't hesitate to ask or comment!

Make notes, we will work with that later.

Enjoy and learn as much as possible :-) events, projects, services, goods,...? What are your... strong leader Corporate culture is when... ...believes in some values... ...and inspires other followers that... ...share and create values together... ...for a long time! Corporate design includes: Logo
Posters
Web page
FB page - visual
Promotion items
etc.... Now, can you answer these questions? Are you ready to start?
Lets see what have you learned! "Hit 'Like' if you'd like to dig into this right now..." 655,745 Likes. Week after week - presentation ESN CZ Are We There Yet posted this picture with the caption, "Nope... I have no idea what this is. Anyone else?" It received 536,660 likes and 885,952 comments. Use albums to tell a story. More Social Networks Facebook includes: Profiles
Pages / Groups
Events
Posts / Tags
Pictures / Photos / Albums
Videos
Links
Questions / Voting
Contests
Ads
Friends How to use YouTube channel? Key words
Share - go viral
Call to action
Fun, interesting and unique
Engage users
No video required
Link it
Use trends
High quality
Max 3 minutes
Stay active Use the meme. Use the trends and mash-up them. Make the Vlog. And more online stuff: Your own website! Blog! Mailing list / Newsletter Shared Google calendar! Meme! How does your website look like?
Do you have some problems?
How can you improve your website?
Is your website user-friendly?
Do you use the insight view? 1) Realize if you want blog
It is easy to start, hard to maintain
2) Choose your topic
3) Choose your platform
4) Choose domain name of the blog
5) Create remarkable design
6) Make interesting content
7) Keep on running! Don't stop.
8) Read twice before publish
9) Share and engage more users Ask yourself:
Why is this gonna be valuable for the person who's receiving it?
How to send them a mail and not to annoy subscribers? http://memegenerator.net/ Printings Posters / Flyers Magazine Brochures and more.... Guerilla Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. Promotion items Media Television
Radio
Magazines
Online magazines
Press
Blogs
Use celebrities :-) Events Get personal press conference public presentation seminars / courses flashmob / freezing videomapping product promo exhibition concerts Do you get the point?
Find out more! Invite people
Talk to people
Engage people
Make people happy Be friend
Use connections
Use survey
Ask people for feedback Togetherness How to be cool? Everything can be cool! Partners Relationships, connections
Networking
Focus groups, stakeholders
References
Competitiveness
Outsourcing
Communicate! Steal ideas! What is originality?
Undetected plagiatorism.
-William R. Inge It is better to take what does not belong to you than to let it lie around neglected. - Mark Twain You start out as a phony and become real.
- Glenn O'Brien Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself.
-Yohji Yamamoto Creativity The biggest challenge of our creativity is what we know, not what we don't know! Average adult person thinks about 3-6 solutions of situation, average child thinks about 60.
Laxity, Negativity, Stress, Emotions, Attitude, Lack of Interest, Time, Incompetency, Impatience, Chaos, Unpleasantness, Fear of failure, Preoccupation etc. Creativity How to overcome barriers? Barriers of creativity: World café! The World Café methodology is a simple, effective, and flexible format for hosting large group dialogue. “As human beings, our greatness lies not so much in being able to remake the world.. as in being able to remake ourselves.” - Mahatma Gandhi But question is ... The best ideas are really simple! EVERYTHING IS CONNECTED TO EVERYTHING! Your organisation
your project PR PROJECTS,
PRODUCTS,
SERVICES OFFLINE
CHANNELS ONLINE
CHANNELS Corporate identity
Culture, Design,... Find your
own ones! Symbols
Mascot
Talisman
Dress-code
Your venues! Pan Červený Gauč
ISC CTU Prague Chobotnička
ESC CU Bratislava Rituals
Dance
Song
Uniforms
Greeting
Energizer
Photo style


Something
what makes you different!

...and connected!
Because it is just ours! what helps you to be creative?
find your way to be creative
get outside, take a train,
change environment, meet people, use the f*king Google
GET RID OF ANNOYING STUFF!
Switch off internet, mobile, find your own quiet place
Declutter :-) and DO NOT PROCRASTINATE! There are soooo many creative methods / tools
Find your own one which works for you Brainstorming
Brainwriting
Mind maps
Play Associations
Six thinking hats
Random input
Disney Creative Strategy
World café
and more "mind tools"
Full transcript