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Dissertation Symposium 2

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by

Haylea Rudge

on 3 July 2015

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Transcript of Dissertation Symposium 2

Haylea Rudge
Dissertation symposium 2


1. Dissertation title

2. aims/objectives/hypothesis etc

3. Background and
key themes from the literature

4. methods

5. detailing your
provisional findings
and discussion
Does the stereotypical representation of lead characters in popular young children's television programmes in 2015 differ between male and female characters
Research
Questions/ Hypotheses
RQ;
Do popular young children's television programmes in 2015 show more counterstereotypical or more stereotypical representations of male and female lead characters?
H1; There will be less significantly less Female lead and minor characters than male lead and minor characters
H2; male lead characters will show significantly more stereotypical behaviour than female lead characters
H3; female lead characters will show significantly more counter stereotypic
behaviour than male lead characters

Background/
Key themes in literature
- Research done mostly in the US
- Lack of females in television programmes a very popular theme
- content analysis very popular method of media analysis
- a lot of literature surrounding the influence of television on children but most of it regarding aggression
- seems to be 2 school of thoughts, television influences people (drench theory, cultivation theory) or people choose their influences (uses and gratifications theory),
- early school age television programmes largely ignored in research despite research that tells us this is when the foundation of sex typing begins
Methods
Using the Broadcast Audience Research Board (BARB) I've collated popular young children's television programmes:
Analysing Lead characters in Top 18 most popular episodes for February 2015 (from Cbeebies channel)
Access Television programmes via youtube or Iplayer
Using coding scheme from Gerding's (2011) paper as it is relevant/ recent and detailed
Results
In 2 pilot analyses (Octonauts and Tree Fu Tom) I have found that episodes contain less females.
but I am still in the data collection stages so no assertions can be made
Any questions?
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