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Technology Transfer and Communication: An Overview

Issues, techniques, and tools in communicating science in management, scientific, and social contexts

Jeff Hino

on 24 May 2016

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Transcript of Technology Transfer and Communication: An Overview

Technology Transfer

Issues, techniques, and tools in
communicating science in management,
scientific, and social contexts
Why is it important?
Social Media
Democratization of video
Policy Level
Public Level
Empowers local people

Incorporates techniques and methodologies that help the community to understand what makes it strong and give the people the confidence to participate effectively in decisions that affect local livelihoods

Recognizes the culture and how it will embrace communication

Encourages active involvement in solving problems.
& IP solutions
Hybrid approach
Get Personal
Local voices
Presentation Tips & Technology
Consider nonlinear
Sustainability of social change is more likely if the community affected own the process and content of communication.
Communication for social change should be empowering, horizontal (versus top-down), give a voice to the previously unheard members of the community, and be biased towards local content and ownership.
Communities should be the agents of their own change.
Shift emphasis from persuasion and the transmission of information from outside technical experts to dialogue, debate and negotiation. Think social media.
Technology is only a tool.
“Your website isn’t something people read, it’s something they do. Visiting your site is an activity.” ---Industry newsletter
People spend over 500 billion minutes per month on Facebook
Communication should not be an afterthought.
Identify local people, their needs, and organizational needs
Help meet goals and objectives
Influence stakeholders and decision-makers
Train, motivate, influence, and persuade
Plan your work, work your plan.
"Beyond Bullet Points"
How many people have learned or comprehended something as a result of our work?
How many people have become convinced as a result ?
How many people actually DO what we recommend?
Communities of Practice
Appropriate Technology
A fish story.
For the vast majority of audiences, journal pubs don't cut it.
Consider communication professionals.
Build communication into the budget at the very start of a project.
Media Choice
A continuous process.
Synchronous and Asynchronous
Critical to achieving social change.
Mobile Devices
The product of science is knowledge. We must share it effectively.
Media can affect how people...
Feel (change attitudes)...
...Think (cognitive change)...
..and what they do (behavioral change.)
Online Presentation tools
Interactive Multimedia (Pachyderm)
Adobe Presenter
Big Media vs. Little Media
Goals Objectives, Strategies and Tactics
Cultural Issues
I.e. Gender issues...
Jeff Hino
Learning Technology Leader
OSU Extension Service
But what does this have to do with agroforestry planning?
Multimedia Storytelling
...But this is now out of date...
Q: What should communicators check first?
Press Releases
Feature articles
Telling your story to make a difference.
What social media are you using in your science communication?
Emerging Tech
Internet of Things
Virtual Reality
Augmented Reality
3-D Printing
360 Imaging & Video
IoT in International Development
Multimedia Storytelling
New demands for multimedia
Full transcript