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Trans-National Companies

Jodie, Dominie, Kayleigh, Lauren, Lauren & Gareth
by

Lauren White

on 19 November 2013

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Transcript of Trans-National Companies

Toyota
Toyota Motor Corporation is a Japanese automaker company.

The headquarters are in Toyota, Japan, however they serve the international market.

Toyota began to develop overseas in the late 1950's in Brazil.

250,000 workers are employed in 26 countries.
Toyota's net revenue by geographical regions for the year ended March 31, 2007:
Geographic region

Total sales ( Yen
in millions)
Japan 8,152,884
North America 8,771,495
Europe 3,346,013
Asia 1,969,957
Others 1,707,742

Toyota has factories in most parts of the world, manufacturing or assembling vehicles for local markets.
Toyota has manufacturing or assembly plants in Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Africa, Turkey, Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more recently, Argentina, Czech Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam, Venezuela, the Philippines, and Russia.
Trans-National Companies
The McDonald's Corporation is the world's largest restaurant chain, serving around
68 million customers
daily in
119 countries.

There are over
34,000 restaurants
worldwide,
employing more than 1.7 million people.
The company also operates other restaurant brands, such as Piles Café.
Mcdonalds
APPLE inc.
Background Info
Countries with McDonald's restaurants, showing their first year with its first restaurant.
This shows that the company is continuing to globalise
Founded:
The Company was founded on April 1, 1976.
What is is:
Apple is an American multinational cooperation headquartered in Cupertino, California.
History
What is does:
Designs, develops and sells consumer electronics, computer software and personal computers.
WHAT
DO
THEY
OFFER ???
Products
Mac
iPod
iphone
ipad
ipad mini
Apple TV
OS X
iLife
iWork
iOS
Services
Apple Store
Apple store online
Mac App store
iOS App store
iTunes Store
iBooks
iCloud
1940
- McDonalds was founded with a restaurant opened by brothers Richard and Maurice McDonald in California.
1948
- The initial Bar-B-Q restaurant reopens as a self-service drive-in restaurant- the McDonalds known today.
1963
- 500th restaurant opened in Toledo, Ohio.
1967
- The first international McDonalds restaurants opened in Canada and Puerto Rico.
1978
- 5000th restaurant opened in Kanagawa, Japan.
1981
- International growth- restaurants open in Spain, Denmark and the Philippines.
1983
- 7,778 restaurants in 32 countries.
1996
- McDonalds.com launched.
2008
- Global packaging redesign- introduces the most comprehensive global packaging design in the Brand's history.
2011
- Now operates in 119 countries worldwide. Restaurants opened in Bosnia and Herzegovina, and Trinidad & Tobago.
1st Apple Product
The 'Apple I' went on sale in July 1976 and was market priced at $666.66 ($2,735 in 2013 dollars)
In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion.
Today, the newest 27 inch iMac is sold for $2809.59. This is not much of an increase in price despite the growth in electronic development.
Revenue ^ $ 170.910 billion

Operating Income (decrease)- $48.999 billion

Net Income (decrease) - $37.037 billion

Total Assets^ $207 billion


2013 Stats
(in US$)
Apple's revenue in terms of products
It's claimed that Zara needs just 2 weeks to develop a new product and have it in stock in its stores. This developed the trend of 'fast fashion' and encourages people to throw away clothes frequently to ensure they are following the latest trends. They launch 100,000
new products each year.
This is detrimental to
the environment as
most clothes are made
from synthetic materials
and do not biodegrade.
Zara was founded in 1975 by Amancio Ortega and Rosalía Mera.
It is the world's largest apparel retailer with its headquarters in Arteixo,
Spain.
Zara has 6,009 stores in 89 different countries.
South Africa: 3, Egypt: 4, China: 142, Indonesia: 12, Singapore: 8, Philippines: 6, Guatemala: 2, Spain: 321, Germany: 69, United Kingdom: 65, Lithuania: 4, Andorra: 1, United States: 44, Ecuador: 2
Including:
In 2010 Zara had sales of €12.5 billion
In 2012 there was a 22% growth in net profit.
Profit grew to €2.36 billion. Sales were up by 16% to €15.9 billion.

Zara is owned by Inditex which also owns Berksha, Paul and Bear Zara Home and others. On the whole, in 2008, Inditex owned 8,030 shops, including 6,009 Zara shops.

This is a
map of Inditex's
global presence.
Starbucks
The first Starbucks Store opened in 1971 in Seattle's Pike Place Market

Howard Shultz began to expand it in 1981

The first out of country store was in Canada, and then in Japan
Starbucks began to expand in 1996 and is now the largest coffee company in the world. It has over 20,890 stores in over 62 countries, including:
13,279 in the United States
1,324 in Canada,
989 in Japan,
851 in the People's Republic of China,
806 in the United Kingdom,
556 in South Korea,
377 in Mexico,
291 in Taiwan,
206 in the Philippines,
179 in Turkey,
171 in Thailand
167 in Germany.
The green shows countries that have a Starbucks
Environmental
Starbucks is making an effort to keep the Earth clean. For the paper cups, they now used recycled material.
Starbucks profit increased by 7% at shops open at least a year, and 8% in the US and Asia. Profits rose 2% in Europe, Africa and the Middle East
Starbucks helps the farmers who grow the coffee beans, instead of just using them
The Workers
Starbucks is known as a 'Green' company. This is because the way that they grow, transport and sell their goods is environmentally friendly.

Starbucks offered full health benefits to all their workers by 1988
Starbucks also opened farmer support centers to make trade to their partners more fair and equal. This was mainly in Africa and America
Starbucks is an ethically moral company, that producers quality good for the consumer, as well as care for their workers
TOPSHOP
Topshop is a British multinational retailer which specializes in fashion clothing, shoes, make-up and accessories. It has around 440 shops across 37 countries and online operations in a number of its markets.
History Of Topshop
Topshop was founded in 1964 as Peter Robinson's Top Shop, a youth fashion brand within the Sheffield branch of Peter Robinson, a now-defunct British department store chain. The first stand-alone Topshop store was opened in 1970
Locations of Topshop
USA, Russia, France, Ireland, Philippines, Israel, Singapore, Denmark, Malaysia, Saudi Arabia, United Arab Emirates, Chile, Indonesia, Japan, Turkey, Croatia, Cyprus, Sweden, Canada, UK, Thailand, Australia, Iceland, Gibraltar, Qatar, Hong Kong, Kazakhstan, Lebanon, Netherlands, Poland, Ukraine, Czech Republic, China, Brazil, Bahamas, South Africa and Slovenia.
Why is Topshop so successful?
1
Topshop stocks clothes for teenagers to pregnant mothers. Prices range from £15 tops to £800 dresses. By allowing such a high range of marketing it attracts everyone because it offers cheap and yet expensive clothing.
2
Like H&M and Zara, TopShop operates on an incredibly fast product cycle. New products are designed, manufactured, and shipped every week (Imagine Apple doing the same–creating a new laptop every week!). This high-turnover allows TopShop to stay on the cutting edge of fashion, where trends emerge weekly, not seasonally.


3
However, what makes Topshop different to shops such as Zara and H&M?
4
TopShop manufactures new lines weekly, runs are intentionally reduced, creating a “‘dynamic of desperation’ that has customers feverishly zooming in on sought-after items.” And every week, they send 300 limited pieces of clothing to TopShop’s flagship store to make them “desirably rare.” In short, there’s some good marketing going on: manufacturing scarcity, prestige, and exclusivity via the availability of product. The in-store experience is also Disney-esque. The NYC store has a hair-salon, DJ booth, weekly parties, and style consultants.
MARKETING
Q.
a:
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