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Web 2.0 for Business

Alberto Falossi @ MBA, University of Pisa, 2010

Alberto Falossi

on 10 February 2010

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Transcript of Web 2.0 for Business

Web (2.0) Centrality of user Value of relationships SaaS Enterprise 2.0 Crowdsourcing Change Consumers Suppliers and
Partners Market Environment crowd + outsourcing Software as a Service 200.000 Open Innovation Wisdom of
Crowd blog, wiki, podcasting, RSS, social network...
40% www.99designs.com Web 2.0 for Business Alberto Falossi Professor at University of Pisa
Web Consultant and Entrepreneur www.bootb.com www.innocentive.com Researchers and Scientists Workday structure in developed countries 60% Management - Production Relationships Personal interactions, interviews, meetings, phone calls, emails, decisions... Input retrieval and processing,
Output production www.yooplus.com
Everything Only in 44% of cases it's easy to find
the right content on the intranet
(Forrester 2005) also email and instant messanging Amazon Web Services, SalesForce.com, Google App Engine... Google Apps, SAP Business ByDesign, FreeCRM.com... as a Service Platform (PaaS) Infrastructure (IaaS) Communication (CaaS) Cloud Computing Amazon EC2, GoGrid, Mosso... Asyncronous communication Knowledge Management 2.0 Global Mobility independence from space, time, platform Relationships Change 2.0 Everything as a Service More Openness, Less Centralization Online and Global Cooperation Social Software Summary Source: http://www.mikero.com/blog/2009/02/20/more-darwin It is not the strongest that survive nor the most intelligent Survives the one most responsive to change. Charles Robert Darwin
Challenges Loss of control and authority Process Reengineering People Thank you Slides

www.AlbertoFalossi.com Long Tail From a mass market to a mass of markets How many unique
Google queries per day? 1B+ queries / day 25% of the queries we see today, we have never seen before Niches everywhere The use of emergent social software platforms within companies, or between companies and their partners or customers. (McAfee) Search
Signals SLATES falossi@ec.unipi.it Enterprise Social Media Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques here
Full transcript