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Psychology Chapter 12
Transcript of Psychology Chapter 12
Chapter 12, "Motivation and Emotion"
Process of motivation begins with a (1)
requirement of an organism.
Drive - Reduction Theory
- seek to explain behavior by intrinsic/ extrinsic motivations
Create an Advertisement
Select a product
new unisex perfume
new type of car
new non-alcoholic beverage
new clothing line
new communication device
new over-the-counter medicine
Apply a motivation theory
Section 1, "Theories of Motivation"
Research on motivation/ emotion fixates on the "
" of behavior
- internal state that activates behavior and directs it toward a goal
Kerri Strug, 1996 Olympics
Emphasizes role of
in motivating behavior
- external stimulus, reinforcer, or reward, that
- innate tendencies that determine behavior
(3) Formulate your product -
(4) Present your product -
(5) Write paper (250 words+)
Reasons behind selections (product, slogan, target audience, motivational theory/ theories, image)
; traced motivation back to physiological needs.
lack of fulfillment of need =
Motivation unable to be observed directly; motivation
inferred through behavior
Theories of Motivation -
, rather than
McDougall; humans motivate by
Need produces a (2)
condition; orients an individual towards a goal
Organisms strive to maintain
- balanced state
, habits develop.
(+) incentives - money, reward
(-) incentives - fines, detention
push to reduce needs,
pull to obtain needs
- because activities reduce biological needs/ obtain incentives/ external rewards
- because activities are
rewarding or they fulfill beliefs/ expectations
- occurs when an external incentive decreases a person's intrinsic motivation to perform a behavior
PRESENTATIONS DUE FRIDAY, FEBRUARY 28TH. ASSESSED AS A TEST GRADE (60%)