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Psychology Chapter 12

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by

Jordan Hardee

on 29 August 2015

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Transcript of Psychology Chapter 12

PSYCHOLOGY
Chapter 12, "Motivation and Emotion"

Drive-Reduction Theory
Process of motivation begins with a (1)
need
-
biological/ psychological
requirement of an organism.
Drive - Reduction Theory
Cognitive theory
- seek to explain behavior by intrinsic/ extrinsic motivations

Create an Advertisement
(1)
Select a product
-
new snack
new unisex perfume
new type of car
new non-alcoholic beverage
new clothing line
new communication device
new over-the-counter medicine
(2)
Apply a motivation theory
-
Drive-Reduction Theory
Incentive Theory
Cognitive Theory
Conclusion
Section 1, "Theories of Motivation"
Research on motivation/ emotion fixates on the "
why
" of behavior
motivation
- internal state that activates behavior and directs it toward a goal
Kerri Strug, 1996 Olympics
Incentive Theory
Emphasizes role of
environment
in motivating behavior
incentive
- external stimulus, reinforcer, or reward, that
motivates
behavior
Instinct Theory
Instincts
- innate tendencies that determine behavior
Collaborative Assignment
(3) Formulate your product -
product name
slogan
target audience
image
(4) Present your product -
Prezi
Poster board
Skit
(5) Write paper (250 words+)
Reasons behind selections (product, slogan, target audience, motivational theory/ theories, image)


Hull
; traced motivation back to physiological needs.
lack of fulfillment of need =
agitation
What
motivated
Strug's heroics?
Motivation unable to be observed directly; motivation
inferred through behavior
Theories of Motivation -
Instinct
Drive-Reduction
Incentive
Cognitive Theory
Instincts
describe
, rather than
explain
behavior.
McDougall; humans motivate by
instinct
.
Biological
Psychological
Need produces a (2)
drive
-
internal
condition; orients an individual towards a goal
Curiosity
Fatigue
Organisms strive to maintain
homeostasis
- balanced state
When
behavior
reduces a
drive
, habits develop.
(+) incentives - money, reward
(-) incentives - fines, detention
drives
push to reduce needs,
incentives
pull to obtain needs
Cognitive Theory
Extrinsic motivation
- because activities reduce biological needs/ obtain incentives/ external rewards
Intrinsic motivation
- because activities are
personally
rewarding or they fulfill beliefs/ expectations
Overjustification Effect
- occurs when an external incentive decreases a person's intrinsic motivation to perform a behavior
Collaborative Assignment
PRESENTATIONS DUE FRIDAY, FEBRUARY 28TH. ASSESSED AS A TEST GRADE (60%)
Full transcript