Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Psychology Chapter 12
Transcript of Psychology Chapter 12
Chapter 12, "Motivation and Emotion"
Process of motivation begins with a (1)
requirement of an organism.
Drive - Reduction Theory
- seek to explain behavior by intrinsic/ extrinsic motivations
Create an Advertisement
Select a product
new unisex perfume
new type of car
new non-alcoholic beverage
new clothing line
new communication device
new over-the-counter medicine
Apply a motivation theory
Section 1, "Theories of Motivation"
Research on motivation/ emotion fixates on the "
" of behavior
- internal state that activates behavior and directs it toward a goal
Kerri Strug, 1996 Olympics
Emphasizes role of
in motivating behavior
- external stimulus, reinforcer, or reward, that
- innate tendencies that determine behavior
(3) Formulate your product -
(4) Present your product -
(5) Write paper (250 words+)
Reasons behind selections (product, slogan, target audience, motivational theory/ theories, image)
; traced motivation back to physiological needs.
lack of fulfillment of need =
Motivation unable to be observed directly; motivation
inferred through behavior
Theories of Motivation -
, rather than
McDougall; humans motivate by
Need produces a (2)
condition; orients an individual towards a goal
Organisms strive to maintain
- balanced state
, habits develop.
(+) incentives - money, reward
(-) incentives - fines, detention
push to reduce needs,
pull to obtain needs
- because activities reduce biological needs/ obtain incentives/ external rewards
- because activities are
rewarding or they fulfill beliefs/ expectations
- occurs when an external incentive decreases a person's intrinsic motivation to perform a behavior
PRESENTATIONS DUE FRIDAY, FEBRUARY 28TH. ASSESSED AS A TEST GRADE (60%)