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1401 29 Boras Reynolds

Digital dystopia: a thought experiment

Jonathan Reynolds

on 3 May 2015

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Transcript of 1401 29 Boras Reynolds

Digital dystopia
The store experience
Dr Jonathan Reynolds
Oxford Institute of Retail Management
Said Business School
University of Oxford
Payment problems
Identity theft
Distribution disasters
Augmented unreality
Economic meltdown
Death of downtown
Perhaps a different
kind of retail experience would be safer?
Full transcript