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Ernest Bormann's Symbolic Convergence Theory (SCT)
Transcript of Ernest Bormann's Symbolic Convergence Theory (SCT)
What is the SCT?
based on the idea that members in a group must exchange fantasies in order to form a cohesive group.
Symbolic convergence theory meets the humanistic standards of aesthetic appeal (in some cases), community of agreement, and reform of society.
This theory allows theorists & practitioners to anticipate or predict what will happen & explain what did happen. One thing SCT doesn't allow for prediction & control of human communication
When and who created this theory
Ernest Bormann and his students developed the theory in the early 1970s at the university of minnesota
Robert Bales of Harvard university helped further the use of the SCT by observing how small groups acted
When examining small groups, Robert Bales noticed that the small groups would make comments about people or events not physically present in the group
Bales also noticed that the members of the group became excited about the fantasy and started to contribute and even interrupt one another
This is the idea that a person can have a creative and imaginative interpretation of events that fulfills a psychological or rhetorical need
These are not the same as a fairy tale or a myth
Fantasy Themes: Chain Out
This is the idea that people are said to share the fantasy, which extends beyond simply understanding or accepting the message
When this happens, people tend to become actively involved in the fantasy and contribute to it
Baldwin, John R., Stephen D. Perry, and Mary Anne Moffitt. Communication Theories for Everyday Life. Boston: Pearson/Allyn and Bacon, 2004. Print.
"Bormann's Symbolic Convergence Theory." Bormann's Symbolic Convergence Theory. N.p., n.d. Web. 22 Sept. 2013.
"Sym-ball-ic Convergence Theory." YouTube. YouTube, 14 May 2012. Web. 27 Sept. 2013.
Elucidation of the recurring forms of communication involved in a shared group consciousness
illustration of why group consciousness begins, rises, and is maintained
Explanation of the process of how an individual begins to share (or stops sharing) a common symbolic reality