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Analysis of Regional Magazine Contents Pages

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Chris Paphiti

on 12 February 2014

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Transcript of Analysis of Regional Magazine Contents Pages

Analysis of Regional Magazine Contents Pages
I have looked at a range of regional magazine contents pages, and the main codes and conventions of regional magazine contents pages are:
Logo- which the style reflects the magazine's ideology/image
Image(s)- these make the contents seem more interesting
Page numbers/titles- help the target audience decide which pages they want to read
Colour scheme- tends to be colourful and bold, which helps break up the text
Font- tends to be a 'sans serif' font which is easy to read

Font: The font used for the article is a sans serif style of font, which is a simple and sophisticated font. This will appeal to the texts target audience, who themselves may be sophisticated, and so this choice of font will reflect the target audience’s tastes.

Colour Scheme: The colour scheme of the text mainly consist of purple, white and black. These are typical classy colours which link with the images of flowers. The classy colour scheme will be appealing to the target audience as these colours are very visually appealing. The target audience may also find themselves aspiring to be more classy. The purple also goes with the countryside and nature theme of the magazine. Purple is also a calming and relaxing colour, which will appeal to the target audience.

Sell Line: The sell line features a readers opinion of why the like reading the text. This encourages the target audiences interactivity, which the target audience will find appealing. The sell line also will make the text seem appealing to a potential reader, who will want to know why the reader likes the text. The sell line links with the ‘Uses and Gratifications’ theory, gratification of surveillance. The target audience can use the sell line to read about the readers opinion and gain information on the magazine.


Page numbers and titles: The numbers and titles are set out in a very clear format, which will appeal to the target audience. This will also be very useful for the target audience who are above 50, and so this format will be easy to read. The description below the title also helps the target audience to decide whether they want to read the article or not, which is useful.

Images: The images featured on the contents page go with the colour scheme, such as the image of the lavender, which links with the purple font. The images also help the target audience establish a basic understanding of the articles featured in the text. The images also help to break up the layout of the page- instead of just text the images make the page seem less daunting and boring to the target audience.

Logo: The logo is in black, and is in a classy font. The black font and the uppercase words make the logo standout against the rest of the page.

Analysis of Regional Magazine Contents Pages
Kent Life (May 2013)

Font: The font used for the article is a sans serif style of font, which is a simple and elegant font. This will appeal to the texts target audience, who themselves may be sophisticated, and so this choice of font will reflect the target audience’s tastes.

Colour Scheme: The colour scheme of the text mainly consist of blue, white and black. The blue is a good colour, as it stands out from the more dull colours that are white and black, therefore breaking up the text, which makes it easier to read for the target audience. The sophisticated colour scheme will be appeal to the target audience as these colours are very visually appealing. The target audience may also find themselves aspiring to be more classy. The blue also goes with the blue sky which is featured in the image of the bird, and nature theme of the magazine.

Titles: The titles for each section of the magazine will appeal to the target audience, as it makes finding pages easier, especially as the target audience is over 50.


Page numbers and titles: The numbers and titles are set out in a very clear format, which will appeal to the target audience. This will also be very useful for the target audience who are above 50, and so this format will be easy to read. The description below the title also helps the target audience to decide whether they want to read the article or not, which is useful.

Images: The images of the field and the woods on the contents page, are famous and identifiable sites in Derbyshire, and help establish the theme of life in Derbyshire. The images also help to break up the layout of the page- instead of just text the images make the page seem less boring, and more interesting to the target audience. The images help the target audience establish a basic understanding of the articles featured in the text.

Logo: The logo is in black, and is in a classy font. The black font makes the logo standout against the rest of the page. The logo is bigger than the rest of the text in the contents page, which helps the target audience to identify the name of the magazine.

Analysis of Regional Magazine Contents Page
Derbyshire Life (Sept 2013)

Colour Scheme: The colour scheme of the text mainly consist of green, orange and white. These colours which link with the images of nature and greenery. The colour scheme will be appealing to the target audience as these colours are very visually appealing, as green and orange are bright and bold colours. The target audience may also find themselves aspiring to be more classy. The green may also appeal to the target audience, whose hobbies may involve nature, such as countryside- therefore these colours will appeal to them.

Sell Line: The sell line uses the words ‘treat yourself’, which will appeal to the target audience, as they will like the idea that the magazine thinks they deserve a ‘treat’. The word ‘simply’ will appeal to the target audience, as the process is simple and easy to use, rather than being complicated.


Page numbers and titles: The numbers and titles are set out in a very clear format, which will appeal to the target audience. This will also be very useful for the target audience who are above 50, and so this format will be easy to read. The description below the title also helps the target audience to decide whether they want to read the article or not, which is useful.

Images: The images featured on the contents page go with the colour scheme, as most of the images tend to have a link with greenery and nature, hence the green and orange colour scheme. The images also help the target audience to visualize the article, which the target audience will find appealing.

Logo: The logo is in black, and is in a classy font. The black font and the uppercase words make the logo standout against the rest of the page.

Analysis of Regional Magazine Contents Pages
Suffolk Magazine (March 2012)

Font: The font used for the article is a sans serif style of font, which is a simple and sophisticated font. This will appeal to the texts target audience, who themselves may be sophisticated, and so this choice of font will reflect the target audience’s tastes.

Page numbers and titles: The numbers and titles are set out in a very clear format, which will appeal to the target audience. This will also be very useful for the target audience who are above 50, and so this format will be easy to read. The description below the title also helps the target audience to decide whether they want to read the article or not, which is useful.

Images: The image of the football game helps the target audience to understand the article, and establish an image if the game itself.

Colour scheme: The main colours featured are red and white. The red is a bold colour, which makes the text easier to read for the target audience, which they will find appealing. This is especially the case as the target audience is aged 55- 56 years old, so clear and easy to read text is necessary.

Logo: The logo is in black, and is in a classy font. The black font and the uppercase words make the logo standout against the rest of the page.

Analysis of Regional Magazine Contents Page
Somerset Life (July 2013)

Font: The font used for the article is a sans serif style of font, which is a simple and modern font- which goes with the magazine's house style. This will appeal to the texts target audience, as the font is easy to read.

Page numbers and titles: The numbers and titles are set out in a very clear format, which will appeal to the target audience. This will also be very useful for the target audience as this format will be easy to read. The description below the title also helps the target audience to decide whether they want to read the article or not, which is useful. This links with the 'Uses and Gratifications Theory' gratification of 'surveillance', as the target audience can gain information from reading these articles.

Images: The images help promote the articles, the interesting images engage the target audiences interest. For example, the image of the men in drag is likely to engage the target audience's interest, which will make them more likely to read the article.

Colour scheme: The main colours featured are red and white. The red is a bold colour, which makes the text easier to read for the target audience, which they will find appealing. The bold colours also break up the text, and make the page seem more interesting, which will appeal to the target audience.

Logo: The logo is in black with a white outline, and is a bold font. The white of the logo attracts the audiences attention, as it is stands out from the black. The font looks modern and stylish, which may establish the house style and the text’s ideology. This would make the logo easily identifiable to the target audience.
Analysis of Regional Magazine Contents Page
Time Out London (October 22nd-28th 2013)

Layout: The layout of the contents page is over-crowded, yet stylish. The use of over-lapping images, makes the contents seem less rigid and more interesting, which will appeal to the target audience.

Social media: The magazine advertises its social media accounts on its contents page. This will appeal to a younger target audience, who will recognize that the brand is up-to-date. The social media accounts also allow the target audience to stay informed by the magazine, which they will find appealing. This links with Reception Theory, because the target audience is likely to have at least one social media account, which means the audience is likely to respond positively to this, thus this will appeal to the target audience.

Time Out London develops the conventions of a contents page, by featuring a paragraph from the editor- most regional magazine contents page do not have this. A paragraph from the editor appeals to the target audience because it establishes a more personal relationship between the product and the target audience. The editors use of 'mwah' (kissing noise) makes the text seem more friendly, which will appeal to the target audience.
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