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Victoria's Secret

The nr.1 lingerie company in the world.
by

Nikola Kristopane

on 5 May 2011

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Transcript of Victoria's Secret

Erin Heatherton Who? When? Why? Roy Raymond 1977 He felt embarrassed trying to purchase lingerie for his wife. A comfortable place for men
Helpful staff
Easy to find marchendice 1982 Leslie Wexner $4 million

Limited Brands Annual Fashion Show First show 1995
One of the most famous
Music, set, models
Famous people attend
Performers (Katy Perry, Akon,Justin) Stores 3,000+ VS lingerie
100+ VS beauty (fragrance, lotion etc.)
Beautiful interior and smart but easy marchandise placement
Sale surpassing $6+ billion USD
La Senza (Under VS)
•CEO: Lori Greeley
•EVP and CFO: Pamela Edwards
•Chief Marketing Officer: Ed Razek Key People Models
Brazil- has most VS models.
Giselle Bundchen best-paid VS model ever,$5+ million per year.
3. 5 VS models made "People" magazine's list of Most Beautiful People of the Year in 2007
Most discovered before they were 15, either at the beach or while window-shopping at a local mall.
The average size of a Victoria's Secret model is 5 foot 10 and 112 lbs., while the average woman is 5 foot 4 and 135 lbs.

Helena Christensen Karen Mulder Daniela Pestova Stephanie Seymour Tyra Banks Hollywood Walk of Fame on November 13, 2007 Alesandra Ambrosio Miranda Kerr Chanel Iman Candice Swanepoel Doutzen Kroes Adriana Lima Erin Heatherton Why not Europe? Long time

2012 Victoria's Secret United Kingdom The Secret? MARKETING!
Towards men and women
Models
Brand Name
Middle Class (bra 25-250$) Example Ingūna Butāne
Full transcript