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Gamification

Game layer, Gamification
by

Viktor Fabry

on 20 May 2011

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Transcript of Gamification

Gamification What is
gamification? What is a game? Formal deffinition A game is a problem-solving activity, approached with a playful attitude. – Jesse Schell – A system in which players engage in an artificial conflict, defined by rules, that results in a quantifilable outcome – Eric Zimmerman / Katie Salen – Informal deffinition A structured experience with rules and goals that's fun. Gamification Gamification is the process of using game thinking and game mechanics to solve problems and engage users – Gabe Zickermann – Why should we care? Game Math FV > t
EA - 1500fta + PF - $300 M = ???
FV > Ptv
5 M / m + 3 billion h / w = 80,000 articles
5.93 million years (first upright primate)
10000 h by age 21 = 5th grade to graduation
500 million online gameplayers Real world should work more like a game – Jane McGonigal – What are gamers getting good at Urgent optimism
Social fabric
Blissful productivity
Epic meaning Success
Stories Maffia Wars
FarmVille
ClubPinguin
Wii fit
Webkinz
Nike+ What makes games successfull? Player Journey Who are the players? Socializers are interested in relationships with other people. They primarily seek the pleasures of Fellowship. ♦ Achievers ♠ Explorers ♥ Socializers ♣ Killers Achievers want to achieve the goals of the game. Their primary pleasure is Challenge. Explorers want to get to know the breadth of the game. Their primary pleasure is Discovery. Killers are interested in competing with and defeating others. For the most part, it seems killers enjoy a mix of the pleasures of competition and destruction. Interestingly, Bartle characterizes them as primarily interested in “imposing themselves on others, ”and also includes people who are primarily interested in helping others. How can we benefit from game techniques? Exerience bars measuring progress Multiple long and short-term aims Rewards for effort Rapid, frequent, clear feedback Element of uncertainty Windows of enhanced attention Other people I. II. III. IV. V. VI. VII. SID: 09023920
London Metropolitan University
IAD 2011 May Viktor Fabry
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