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LinkedIn - How to use it to get more business

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by

eBusiness Club

on 23 November 2016

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Transcript of LinkedIn - How to use it to get more business

BUT THAT'S JUST THE TIP OF THE ICEBERG
ADD SKILLS
(AND LOTS OF THEM!!)
WHO HAS VIEWED YOUR PROFILE?
(TIME TO CONNECT)
SEEK & CONNECT TO WHO YOU WANT
(JUST DO IT NICELY)
PRACTICAL USES OF TWITTER & LINKEDIN
(How to use them to get more business)
FULLY COMPLETED PROFILE
A COMPLETED PROFILE MEANS:

Easier for people to connect
Easier for YOU to connect
More opportunities to BRAG
Adds more meat to your profile bones
Your Industry & Location
An Up-to-date Current Position & Description
TWO past positions
Your Education
Your Skills (Minimum 3)
A Profile Photo
At Least 50 Connections
BENEFITS OF ADDING SKILLS:

Allows you to control what people can endorse you for
Gives you a more complete profile
Can showcase additional skills that people may not realise you have
Showcase complimentary skills
(Possibly) helps when someone searches for one of your skills
Check Who Has Viewed Your Profile Tips:

At LEAST once per week (unless you are paying)
Connect Immediately
Follow Up If They Connect
Connection Tips:

Work out who you want to connect to
Find out HOW to connect to them
If accepted immediately take the connection further
And Finally it's still all about engagement
(Be REALLY Proactive)
LINKEDIN COMPANY PAGES
FULLY COMPLETE YOURS TOMORROW
Company Page Tips:

Fully complete including NICE image banner
Include an image for EVERY product or service
Include full descriptions & bullet points for each service
Add video (if applicable)
Use your personal network to gain new followers
Get people to recommend your products on your COMPANY page
Give people a different reason to follow the company page
Tailor your Company Page updates to your audience
ANY QUESTIONS?
Twitter
NINJA TIP!
When endorsed do you go back and ask if you can help people for what they just endorsed you for??
Ninja Tip!
Jon Egley

A COMPLETED PROFILE MEANS:

Adding a photo of your profile makes you 14 times more likely to be found
Adding a photo to your profile makes you 36 times more likely to receive a message on Linkedin
Listing your skills increases profile views 13 times more than no skills listed
Incognito !
Canva.com
Digital Business Growth Manager - East Midlands Chamber
Full transcript