Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Video Games Industry
Transcript of Video Games Industry
Sell software & content creation tools to developers
Games design & build, IP licensing
Financing, traditional branding, PR & marketing
Retailers, websites & social networks
In-game ad sales, subscription providers, virtual currency, tracking & conversion What are the platforms? The industry continues to grow... Online Gaming $18bn to $27bn in 3 years Mobile Gaming Console & Handheld
Tablet, Online & Mobile Social Gaming The future of Social The future of Mobile The Future of Video Gaming Console Gaming The current marketplace Introduction Overview
Industry production workflow
Genres of game
Types of gamer
State of the industry
- Console gaming
- Online gaming
- Mobile gaming
- Social gaming
The future Market Segments The industry can be divided into the following sectors:
1) Console gaming
2) Online gaming
3) Mobile gaming
4) Social gaming
5) PC gaming Massively Multi-player (MMO) Role Play Games (RPG) Strategy Games Racing Fighting Sports Platform Resource
Management Puzzle PC Gaming Overview Genres The Future of Gaming "[Digital distribution] is a change in our landscape; competing in game quality, and working on how money is obtained. I think both are things that require creativity" Satoru Iwata, President of Nintendo Gamer Types
Casual Gamer $85bn High marketing costs Core Gamer collection •Digital downloads
•Micro-transactions for virtual goods & add-ons
•Freemium – try before you buy. (Basic model for free, pay for full content) Mobile growth in
developing countries Console to mobile Smartphones...Androids...Tablets More social networks
New demographics Emerging markets 5% Source: Gartner Nov 2012 Total Market Spend New entrants "The games industry has never been in as much upheaval as it is right now" Games TM, January 2013