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Phil Knight

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by

Tien Nguyen

on 7 March 2014

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Transcript of Phil Knight

Phil Knight
.At first, Knight and Bowerman sold their shoes in person, at track meets across the Western US.

Their company thrived through a classic combination of entrepreneurship and innovation. Bowerman's most memorable technical breakthrough was the optimal traction of the waffle soles he invented by shaping rubber in the waffle iron in his kitchen (1972). Other essential innovations were the wedged heel, the cushioned mid-sole, and nylon uppers. Knight's first great marketing ploy was announcing that "four of the top seven finishers" in the marathon at the 1972 Olympic Trials had worn NIKEs (the first three runners, in fact, had worn West German Adidas®). Through the 80s and 90s, NIKE's advertisements helped make it by far the foremost retailer of athletic shoes world-wide, thanks to endorsements from superstars like Michael Jordan, and catchy slogans like "Just Do I
How did he create Nike?
He falling in love with sport and he want to make his trademark about the style of the sport In 1958, Phil Knight, a business major at the University of Oregon, and a miler on the track team, shared with his coach, Bill Bowerman, a dissatisfaction with the clumsiness of American running shoes. They formed a company in 1964 to market a lighter and more comfortable shoe designed by Bowerman. In 1968, this company became NIKE, Inc.---named for the Greek goddess of Victory
Here is picture about Phil Knight?
Picture about the style of Nike
Who is Phil Knight

Phil Night is a man who was born in February 24 1938 and graduate of the University of Oregon and Stanford Graduate School of Business and also he a rich man with his business about created the Nike trademark and a philanthropist guy. The Nike trademark he was create is the fashion with beautiful and awsome style about wearing a clothes of sport, that's reasonable make him look like a famous man on the world now.
Why is Nike successful?
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