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Harris Atta

on 8 January 2013

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Transcript of Ufone

Marketing practices Harris Atta
Usman Ali
Shaarif Sameer
Abdullah Rehman Understanding consumer needs Regular market visits
Focus groups
Past trends Capturing customer value Service quality
Brand image Customer retention Retention and reward programs
Free minutes and SMS Responding to changes in
the environment Proactive and adaptive approaches,
based on the situation Analyzing consumer behaviour -: Research agencies :-
Track consumer behaviour
Deliver market insights Identifying target markets Analyzing revenue trends
Analyzing packages
Common sense Branding strategies Strong brand images based on analysis of target markets Product & Services decisions Based on potential for success Price setting: factors to consider Costs
Competition pricing
Revenue targets
Customer/Market knowledge Price adjustment strategies Safeguard customer base Socially responsible marketing behaviour Code of ethics,
in line with social norms Advertising: Objectives, strategies & evaluation "Top of Mind"
Details, benefits, price
Consumer response Competitive strategies Quality
Customer experience E-marketing Facebook
Social media
Full transcript