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Spoter Brand

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by

Prezi David Hooker

on 5 December 2018

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Transcript of Spoter Brand

CONFIDENTIAL
All material in this presentation is strictly confidential.
Brand Promise
The promise of going to places few others have been
Saving time
Safety
True
Travelers
Wannabe
Travelers
Not being a tourist
Spoter
Trues can achieve this without our help
Influences & Characteristics
True
Travelers
Wannabe
Travelers
The North Face
Nat Geo
True Travelers
Lonely Planet
Locals
Hates cliches
Affluent
Intelligent
under 40
single / no children
Looking for something more
Found something more,
want to repeat it
read airplane
travel magazines
Staying close to their travel friends without following on Facebook
Status
Spoter Language
Spots
Spoters
Our first language is ALWAYS photography
Confident
Carefree
Hint of judgemental


Don't want to be seen
as tourists
Hate tourists
Still love our shit
Brand Values
Pro
Anti
Environment
Diversity
Liberal
Craftsmanship
Organic
Genuine

Pollution
Standardization
Fast
Prejudice
Tourism
Guidebooks
(yes, this is bullshit, we hate a lot of things)
Discover
Get recommendations from the people who matter. Put down the guidebook and find the best places from those who’ve been there. Forget about aggregate scores from people you’ve never met, dryft spots can only be shared when you’re right next to someone.
Remember
Wander to your heart’s content and instantly mark those unforgettable moments ready to share with those you trust.
Experience
Spend more time with your phone in your pocket. Who needs maps? Or a data plan? You’ve got an arrow.
TOO MANY WORDS!
Discover
Talk to the people who matter.
Guidebooks are for tourists
What's the difference between 8.2 and 8.4? Who cares?
Memories matter
Just Wander
Experience
Phones belong in pockets
Maps are ok, arrows are better
Less is a fuckload more
Spontaneity
Note - what about the urban?
David's feedback
Feb 16th
"In his book The Four Hour Work Week, Tim Ferriss dubbed us the “New Rich”. The idea is we leverage the internet to scale and automate businesses quickly, and then we leverage our location independence to create a
greater wealth of experiences through travel and adventure rather than collecting material possessions
."
http://markmanson.net/digital-nomad
This is the article I had in mind about experience being the new currency.
In general I think this guy is very much inline with our brand, maybe he's using just a bit too much fuck words, but very close, wdyt?
I really like the idea of not using fuck words, and for multiple reasons:
it's common everyone is using them now they've lost their transgressive power
being polite and respectful is now what sets people apart
it gives our brand a slightly elitist touch
"le civisme est d'avant-garde"
— Philippe Stark
http://theyardpdx.tumblr.com/#2
Check this blog, I think it could be ours or the one from a spoter, really resonates well with the visual first approach, I like the image/words ratio there
Full transcript