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Transcript of Spoter Brand
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The promise of going to places few others have been
Not being a tourist
Trues can achieve this without our help
Influences & Characteristics
The North Face
single / no children
Looking for something more
Found something more,
want to repeat it
Staying close to their travel friends without following on Facebook
Our first language is ALWAYS photography
Hint of judgemental
Don't want to be seen
Still love our shit
(yes, this is bullshit, we hate a lot of things)
Get recommendations from the people who matter. Put down the guidebook and find the best places from those who’ve been there. Forget about aggregate scores from people you’ve never met, dryft spots can only be shared when you’re right next to someone.
Wander to your heart’s content and instantly mark those unforgettable moments ready to share with those you trust.
Spend more time with your phone in your pocket. Who needs maps? Or a data plan? You’ve got an arrow.
TOO MANY WORDS!
Talk to the people who matter.
Guidebooks are for tourists
What's the difference between 8.2 and 8.4? Who cares?
Phones belong in pockets
Maps are ok, arrows are better
Less is a fuckload more
Note - what about the urban?
"In his book The Four Hour Work Week, Tim Ferriss dubbed us the “New Rich”. The idea is we leverage the internet to scale and automate businesses quickly, and then we leverage our location independence to create a
greater wealth of experiences through travel and adventure rather than collecting material possessions
This is the article I had in mind about experience being the new currency.
In general I think this guy is very much inline with our brand, maybe he's using just a bit too much fuck words, but very close, wdyt?
I really like the idea of not using fuck words, and for multiple reasons:
it's common everyone is using them now they've lost their transgressive power
being polite and respectful is now what sets people apart
it gives our brand a slightly elitist touch
"le civisme est d'avant-garde"
— Philippe Stark
Check this blog, I think it could be ours or the one from a spoter, really resonates well with the visual first approach, I like the image/words ratio there