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Office Identity in archetypes

Identiteit & kantoren. Een schets in beeld aan de hand van archetypes (Y&R).

Linda Metman at metman/v

on 18 March 2013

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Transcript of Office Identity in archetypes

identity resonates into everything we do office & identity tell me where you work and I will tell you who you are molding space into selffulfilling prophecy the in between the power of unconscious space experience wisdom fait ascetism peace & quite golden ratio elements of reflection
and knowlegde sophistication cosmopolitan friendship support relaxed/informal living room togetherness lunching next to the boss teamcells pleasure sensuality seduction mysterious see through velvet, smooth security learning discipline organised order controlling overview symetry transformation empowerment exitment smart thrilling making it possible power victory liberating
the suppressed masculine rough streetculture concrete creation new beginning fun misunderstood disrespectful original selfdevelopment experiment challenge search independent adventourous daring romantic liberation glamour beautiful chivalrous feeling precious pure innocent altruistic service optimistic authority establishment dignified directive autoritive status abundance care feeling at home stable real pure nostalgia ratio energie emotie materie www.metmanv.nl
met dank aan:
BrandAsset Consult
diverse ontwerpers via pinterest
google search
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