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Nike - Digital Marketing Presentation
Transcript of Nike - Digital Marketing Presentation
* How it can link and integrate via Social media
* Retail/Online The App - "I am Cristiano" * Tailored towards a specific sport
(seperate apps for other sports e.g. Basketball "I am Kobe")
* Athlete records tutorial videos of skill set
* Customer records their own attempt and introduction video (allows nike to get better understanding of audience)
* Tournament/knock-out style competition - degree of difficulty increases with time
* Prize at end of tournament - brand loyalty Social Media - #IamCristiano *Upload your video to social media sites
Facebook - share with automated message (challenge)
Twitter - #hashtag #iamcristiano
You Tube - Best videos added, competition within competition
*Encourages competition and comment
*Keeps the user coming back
*Chance of Interaction with athlete Retail Online * Use of QR codes
* Interactive shopping experience
*Additional offers for the use of QR codes
e.g. free p&p, 10% off etc. Thanks for your time!