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20150213

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Generali Biztosító

on 16 February 2015

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Transcript of 20150213

STRATÉGIAI
WORKSHOP

2015. február
Bába-Szabó Magda
HR, marketing és kommunikációs igazgató
... és Ti hogy gondoljátok?
Main conclusions
Compared to the main competition, Generali has room to
improve on meeting the clients needs
and
providing easy online access.
Both
car and life insurance:
the consumer decision is mostly triggered by a
desire for a lower premium
and the
lowest price
is the main purchase criterion.
Life insurance journey is also much influenced by
personal contact
. Car insurance products are also widely bought
online
.
For these customers, it is very important that a provider offers a
customized policy
and has
a speedy claim resolution
.
Full transcript